Suning Obstacles to Clearing the Same Price Online and Offline Can be divided into three phases, focusing on different work:

Pre-upline

Mainly financial work, after all, online and offline operating costs are different, gross profit is different. After the same price, the gross profit loss under the line is large, and it is necessary to recover the lost profits through the fine operation of the store. Therefore, someone will be responsible for doing simulated actuarial calculations to see how the income, gross profit, and net profit change after going online. Then determine whether it is the price under the adjustment line, or adjust the price on the line.

On-line operation

It is unclear whether Suning will launch such a tangled service as “determined online shop” and “shopping network”. Because it would be a nightmare, for example: Customers pay in Nanjing XX stores, 5000 deposits, the company sent people to the door installation, and then the customer pays the final payment at home network. This involves the issue of attribution of performance. If it is a "net order," how does the shop verify the customer's identity? To ensure that the goods will not be falsely claimed?

After going online

Guests will apply for returns in various forms through the Internet, telephone, etc. However, this item may come from online shopping or from the store itself. This involves a lot of goods circulation and expense settlement. There are many problems. We are only vertical jewellery e-commerce providers. The annual turnover exceeds 1 billion and the number of stores is 2 digits. The online and offline cross-selling business involved during the period has been a headache. Suning's turnover, number of SKUs, and number of stores are already big.

to sum up

Online and offline prices are the same. Specifically, the integration of online and offline businesses is very difficult.

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