China's Home Appliance Energy Saving Subsidy Policy Will Stop

With the approaching deadline for household appliances energy-saving subsidies approaching, and the continuation of the subsidy policy is expected to be gradually weighed down by the market, recently visited a number of home appliance stores in Nanjing found that most appliance stores and manufacturers began to launch the final round of energy-saving subsidies products promotion, takeaway policy last bus.

On the 16th, Tian Zhanjun, executive vice president of the Shandong Household Electrical Appliance Industry Association, said in an interview with a reporter that the relevant government agencies are studying and analyzing whether the energy subsidies policy is being postponed or not. Specific results will be announced by the end of May, but this year the domestic appliance industry Looking at the overall situation, it is not only necessary to continue the subsidy policy, but it should also appropriately increase the subsidy.

The last train of the subsidy policy was “the countdown of energy-saving subsidies, the discounted concession deadline.” “The purchase of smart flat-panel TVs and the last train of energy-saving subsidies”... On the 15th, the Herald’s reporter came to the Gome Appliance Mall counter on Quancheng Road, where businesses were conspicuous. The location posted a notice on the expiration of the home appliance energy saving subsidy policy, and launched a variety of concessions and profit-making activities to launch the final round of promotions on energy-saving subsidies. "The purchase of energy-saving air-conditioning is relatively affordable, and by the end of the month, it will not enjoy subsidies." Sales staff will immediately remind the sales staff of Hisense Air Conditioning Zone that after May 31st, the energy-saving benefit subsidy policy will end and the original energy-saving products will make up. How much, when the price rises.

The same air conditioner, if purchased after the end of the policy, is likely to have more than tens of dollars to 400 yuan. TCL TV sales counter manager Liang Limei told reporters that TCL TV is one of the first brands to implement the energy-saving subsidy policy. According to television energy efficiency rating, energy efficiency index and specifications, each TV can enjoy energy-saving subsidies ranging from 80 to 400 yuan. In the nearly one year after the introduction of the energy-saving subsidy policy, the promotion effect was very obvious. "Not only energy-saving televisions but also energy-saving products such as air-conditioners, washing machines, refrigerators and other subsidized products have been sought after by consumers. Especially since May, affected by the policy's ending, the energy-saving subsidy policy has had a strong "worn-out effect." The peak of energy-saving subsidies will usher in the mid-to-late May," Liang Limei said. According to the data provided by Aowei Consulting, during the “May 1st” period, the sales volume of finalized products for fixed-frequency air conditioners and inverter air conditioners was 80.0% and 60.0%, respectively, of which the share of fixed-frequency air-conditioners increased by 2.8 percentage points, and the share of inverter air conditioners rose 2.6 percentage points. The refrigerator's final product share was 73.5%, an increase of 3.3% compared to the previous quarter; the sales volume of washing machines was 65.4% of the short-listed products, an increase of 1.0 percentage points from the previous quarter. This is the highest point of the total sales of energy-saving frequency conversion products since the implementation of energy-saving subsidies.

Increase the Subsidy or Become a Trend The Reporter noted that the China Household Electrical Appliances Association formally submitted to the relevant state departments a "community policy on the exit of energy-saving and people-friendly policies". In this regard, the industry generally believes that the subsidy policy has been withdrawn at the end of this month. “From the current point of view, whether the energy conservation subsidy policy continues or whether other new policies are introduced is still unknown. After all, the recommendations of the China Household Electrical Appliances Association are only for reference and do not represent the implementation of all home appliance companies' leading policies.” Tianzhanjun said that from the near In a few years, after the subsidy policy of the household appliance industry expires, the country will introduce a new subsidy policy “relay”, and the possibility of extending the subsidy policy should be even greater.

The energy-saving subsidy policy for household appliances is another home appliance subsidy policy initiated by the State Ministry of Finance on June 1 last year following the “home appliances going to the countryside” and “replacement of old ones”. The promotion period is tentatively set at 1 year. The policy stipulates that consumers can purchase state-of-the-art energy-saving appliances that are of the corresponding type and can enjoy state subsidies ranging from 100 yuan to 400 yuan. The purpose is to expand domestic demand and promote green consumption. “The implementation of the energy-saving subsidy policy has really stimulated the sales of energy-saving products over the past year, and has accelerated the pace of product transformation and upgrading and energy-saving technological transformation of enterprises.” Tian Zhanjun cited an example of a monitoring data guide to reporters: In the same period last year, Before implementing the energy-saving subsidies policy, the proportion of energy-saving products sold accounted for about 30%-40% of the market share; in December last year, this proportion was already close to 70%, and the effect was very significant. “Not only that, but the energy saving subsidy policy is based on energy efficiency grades and technological transformation, and the threshold is relatively high compared to the simple “home appliances going to the countryside” and “replacement from old to new”, which helps accelerate the home appliance industry to reshuffle and eliminate backwards. Capacity."

When it comes to whether the energy-saving subsidies policy should be extended, Tian Zhanjun frankly stated that under the background of the country's building a resource-saving society, it is a major trend to promote energy-saving and environmental protection through policy guidance and increase subsidies for energy-saving products; at the same time, rely solely on the market Therefore, there are certain limitations for consumers to consciously promote the consumption of energy-saving subsidies. Therefore, the implementation of the energy-saving subsidy policy for only one year is not only necessary to continue, but also should be a moderate adjustment of the subsidy, but does not rule out the country may change the way or idea, to increase subsidies for energy-saving products. The reform of the home appliance industry, the Herald Reporter noted that home appliance companies have formed two camps for whether they support the continuation of the energy-saving subsidies policy. Some companies with stronger capabilities believe that continuing subsidies will cause companies to suffer from "dependency symptoms" and are not conducive to market development. However, most SMEs have stated that the cost of promoting energy conservation and environmental protection development is higher and they hope that the subsidy policy can continue.

Fang Hongbo, chairman of Midea Group, publicly stated that he hopes the country will reduce the introduction of subsidy policies as much as possible. Such incentive stimulus policies will eventually make the market less competitive. They must rely on the market's strength to push forward and force the transformation of enterprises. "Once the energy-saving subsidy policy is withdrawn, entering the subsidy vacuum period will bring a relatively heavy blow to the home appliance market." Tianzhan Jun said that by the end of 2011, "home appliances to the countryside" and "replacement for old" were withdrawn to the implementation of the energy-saving subsidy policy last June. For a period of vacuum, for example, the entire domestic appliance market is very sluggish, and most large-scale retailers have not completed sales tasks. Last year, the total sales volume fell by nearly 20% compared with 2011. It is noteworthy that due to the continued improvement in the overall sales performance of home appliance companies due to the improvement of exports, the tightening effect of the current state’s tightening of real estate control policies and the protection of housing delivery will be concentrated after 2014. If no other subsidy stimulus plans are introduced, this year will Six months of home appliance market may usher in another downturn. To this end, some home appliance manufacturers have stated whether the new energy-saving and livelihood policies have been introduced or not, and the relevant departments should best respond as soon as possible. It is hoped that all policies should have a buffer period of at least 6 months before implementation so that enterprises can adjust their industrial layout in a timely manner in accordance with the policy.

Ren Minqi, a researcher in the home appliance industry of China Investment Advisors Co., Ltd., said that as the government's support for the household appliances industry has gradually weakened, the pattern of China's home appliance industry will usher in a new round of reconstruction period, and home appliance companies will face brand upgrading. In this regard, on the one hand, home appliance companies should focus on technology research and development and take into account consumer experience; on the other hand, it is necessary to strengthen the expansion of sales channels, and well-developed sales channels are important foundations for the further development of enterprises.