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Back in 2008, a unique "Chinese Accent" swept across the nation. By 2011, during the Chinese Year of the Rabbit, Shanghai Sansi took a bold step by unveiling a massive outdoor advertising screen in New York's iconic Times Square. This marked a crucial milestone in the company’s global branding strategy, placing Chinese brands on the world stage.
Today, their latest achievement is a stunning new LED screen installed at the Edison Hotel on 7th Avenue. Covering an impressive 1,600 square meters, it's not just visually striking but also technologically advanced, setting a new benchmark for outdoor advertising screens. This screen, shaped in an L-design with a sharp curve radius of under 3 meters, was no easy feat. Yet, thanks to meticulous planning and execution, its precision exceeds that of similar screens by a remarkable 25%. As the technical director from SNA Display proudly noted, this is nothing short of an industry breakthrough.
The significance of this project extends beyond mere advertisements. It will also broadcast high-profile events such as the U.S. NFL League and the Super Bowl, offering viewers a chance to experience these events on a grand scale. The massive 1,600-square-meter screen will transform public viewing into an unforgettable spectacle.
This endeavor underscores the growing influence of Chinese enterprises and cultural elements worldwide. For Chinese expatriates, international students, and tourists alike, it evokes immense pride and a sense of belonging. Each screen installed abroad serves as a testament to China's rising prominence on the global stage.
Shanghai Sansi's journey from 2011 to 2017 has seen the deployment of 11 outdoor LED displays, covering approximately 6,000 square meters. Their success story is a reflection of a broader trend where Chinese innovation and ambition are making waves globally. It’s not just about business expansion; it’s about redefining how the world perceives China.
In essence, Shanghai Sansi has turned their vision into reality, proving that Chinese ingenuity can thrive anywhere. Their story resonates deeply with the global community, reinforcing the idea that China's influence continues to grow, inspiring countless individuals around the world.
June 21, 2025