Back in 2008, something extraordinary happened—a "Chinese Dialect" swept across the nation. Fast forward three years, in 2011 during the Chinese Lunar Year of the Rabbit, Shanghai Sansi made history by unveiling a massive outdoor advertising screen in New York's iconic Times Square. This marked a significant milestone in the company’s global branding journey. The screen, now fully illuminated, stands tall on the outer wall of the 701 Edison Hotel on 7th Avenue. With an impressive area of 1600 square meters, it boasts the highest resolution among all outdoor LED screens globally. Since its inception in 2011, Shanghai Sansi has successfully installed a total of 11 such LED displays, covering approximately 6,000 square meters worldwide. This reflects the growing global influence of Chinese brands and underscores the success of their international expansion strategies. For those who call China home, or are part of the Chinese diaspora, these screens serve as a source of immense pride. They symbolize the global recognition of Chinese enterprises and the rising tide of "China Fever." Whether you're an overseas Chinese, an international student, or simply a tourist visiting the U.S., seeing these displays feels like a personal triumph. What sets this particular screen apart is its unique L-shape and the tight radius of less than 3 meters at the corners. According to industry veterans, this design presented a significant challenge. However, after meticulous planning, installation, and fine-tuning, the precision achieved exceeded expectations by a staggering 25 percentage points. As the technical director of SNA Display proudly stated, "This is nothing short of a miracle!" Beyond commercial advertisements, this enormous LED screen will soon host broadcasts of major events, including the NFL and the Super Bowl. Imagine watching live games on a screen this size—it will truly be an unforgettable experience! In conclusion, this project not only highlights Shanghai Sansi's technological prowess but also showcases the growing prominence of Chinese brands on the world stage. It’s a testament to how far we've come and a glimpse into what the future holds.

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