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[Global Science and Technology Report] The rise of shared bicycles has sparked a wave of economic enthusiasm, leading to the emergence of various shared services such as umbrellas, gyms, and basketballs. Among these, shared charging stations have stood out, raising $300 million in just ten days and $400 million in forty days. Companies like Shared Charging Treasure have become key players in this sector. Recently, shared charging companies have engaged in aggressive low-cost competitions targeting brand consumer groups. While this has attracted significant attention and potential growth opportunities, it has also created chaos within the industry.
Data shows that shared charging companies operate in two primary ways: mobile charging stations that can be borrowed from location A and returned at location B, often found at train stations, malls, bars, and hospitals. The other model involves fixed-location charging stations, typically found in restaurants, KTVs, and coffee shops.
Unlike the earlier battles over ride-sharing or bike-sharing, the shared charging industry focuses heavily on service providers, agents, and operators. A service provider from Beijing reported signing a one-year maintenance contract with Street Power in July. However, the number of business units developed by Street Power fell short of expectations, leading to disputes over the contract. Similarly, many service providers in cities like Beijing, Wuhan, Chengdu, and Changsha faced challenges, with less than half of merchants successfully settling payments. Service providers often bear the cost of entry fees out of pocket, resulting in financial losses if they cannot achieve profitability.
The disputes within the shared charging industry extend beyond operational issues. Public figures like Wang Sicong and Jumei CEO Chen Ou have publicly criticized shared charging solutions, with Wang Sicong even calling it a scam, further fueling skepticism. Additionally, Street Power has accused the caller company of patent infringement, filing a lawsuit with the Beijing Intellectual Property Court. They requested the immediate cessation of infringement activities and sought compensation for legal costs totaling 3 million yuan.
According to Street Power’s data, the current number of charging stations deployed is 1.39 million, with 2.9 million users borrowing charging stations in July. The highest daily order count reached 220,000, translating to a usage rate of 0.158 (or 220,000 divided by 1.39 million). With pricing at 1 yuan per charge, the average monthly revenue per station is less than 5 yuan. At 2 yuan per charge, the revenue barely exceeds 10 yuan.
In response to these reports, the company issued a statement emphasizing the fairness and transparency of their agreements with service providers. They confirmed that all contracts clearly outline the rights and responsibilities of both parties and emphasized that any claims of unfulfilled settlements are unfounded. The company expressed concerns over the negative impact on their brand image and vowed to closely monitor developments while reserving the right to pursue legal action.
Currently, the shared charging industry has grown rapidly, with 22 companies entering the market in just three months, compared to 17 companies previously. Since March, these companies have secured 11 rounds of financing amounting to approximately $1.2 billion within 40 days, surpassing the initial funding for shared bicycles in 2015 by almost fivefold. New entrants like Meituan aim to capitalize on existing food delivery and group-buying networks to compete with established players like Xiaodian, Street Power, and Caller.
Despite the rapid growth, the industry remains in its infancy, with many challenges ahead. Market cultivation is ongoing, and despite the influx of capital and growing user bases, operational inefficiencies and management shortcomings persist. Analysts suggest that late entrants with strong channel and supply chain resources could seize opportunities under favorable market conditions.
However, the industry is far from standardized, with issues like “money-burning†competitions, patent disputes, and strained relationships between businesses and agents hindering progress. Both regulators and stakeholders must take proactive steps to establish guidelines and curb chaotic practices, drawing lessons from the shared bicycle industry. Companies should prioritize ethical competition and user satisfaction, fostering a sustainable environment for the sharing economy.
June 23, 2025