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ã€Daily Science and Technology Network】
At the International Consumer Electronics Show (IFA), held annually in Berlin, the global tech spotlight is once again shining brightly. This year, the event is set to showcase a dynamic competition between European and Chinese tech giants. Brands like Hisense, Haier, and TCL are expanding their international presence, and their influence in the consumer electronics market continues to grow. These brands have become a significant part of the IFA exhibitor lineup, making the show not only a hub for the latest tech innovations but also a battleground for the strengths of Chinese and European brands.
The IFA exhibition officially kicks off on September 1st, and our team from Zhongguancun Online has already arrived in Berlin to get an early look. Among the many exhibitors, we were particularly intrigued by the presence of Hisense, one of China's leading home appliance manufacturers. Their booth is massive, and despite not being fully constructed, we managed to spot some cutting-edge technologies on display. The highlight for us was definitely their split wireless connection TV, a truly innovative concept.
The Hisense booth is now nearly complete, with its sleek and modern design catching everyone's attention. One of the standout models is the HZ65U8A TV, featuring a unique split wireless connection design. The screen itself is incredibly slim, allowing it to blend seamlessly with the wall. The ultra-thin bezel provides an impressive screen-to-body ratio, while the lower portion of the unit houses a black rectangular base. In the center of this base sits a silver disc, likely designed for controlling the TV or adjusting the volume. The overall design is both functional and aesthetically pleasing.
What's most intriguing about this TV is the lack of any visible cables connecting the screen to the main unit. We initially thought it might use Bluetooth, but current Bluetooth 4.0 technology only supports data transfer speeds up to 3 Mbps, which is far too slow for video synchronization. This means Hisense must be using some advanced proprietary technology for the wireless connection, something we’re eager to learn more about.
In addition to the split wireless connection TV, Hisense also showcased their laser TV, another groundbreaking product. This model combines the benefits of traditional projectors with the clarity and sharpness of modern displays, offering users a cinematic experience right in their living room.
Another impressive display was the LED65MU9800V, Hisense’s 8K TV model. This TV shares a similar aesthetic with their 4K flagship model, the LEDMU9600U, but with an added level of detail that is simply breathtaking. Watching footage on this TV feels like you're seeing the world through a window, with depth and dimensionality that are hard to replicate. With 8K resolution becoming the next big leap in display technology, Hisense’s efforts in this area are certainly promising.
As we continue to explore the IFA exhibition, it’s clear that the future of consumer electronics is being shaped by these cutting-edge innovations. The battle between Chinese and European brands promises to be a fascinating one, and we’re excited to see how these technologies evolve in the coming years. Stay tuned for more updates from Berlin!
June 23, 2025