On the afternoon of May 22, Gaogong LED hosted the "2013 China LED Good Products Kunming Tour Exhibition and Investment Conference" hosted by Gaogong LED's "Lighting Channel". Lin Jilin, deputy general manager of Mulinsen Lighting, and Mao Zi, sales director of Laiwei Optoelectronics Zhang, Shanghai, deputy general manager of lighting sales, Zou Hui, manager of New Terri Lighting Development Department, Yi Naizhi, Marketing Director of Lianchuang Optoelectronics Lighting Division, Han Yiwei, Lighting Marketing Director of Yougelai; General Manager of Yunnan Shengsheng Energy Saving Co., Ltd. Li Sheng, Associate Professor of the School of Art and Design of Yunnan University, Zhang Feng, and Director of High LED Marketing, He Wenbin, together with local and surrounding distributors, designers and engineering decoration companies in Kunming, make analysis and forecast of LED lighting market development trends and share LED distribution channel strategies. LED lighting design trends.

The company's marketing director, Yi Naizhi said that a company, especially LED application lighting companies, in the initial stage of product manufacturing, the most headache is the product itself. When companies spend this period, they are often troubled by brands.

Many people say that LED brands rely on a lot of advertising. There is a famous saying in the advertising industry: not to advertise and die, to advertise to find death. The weakness of the weak LED brand is naturally not enough in terms of capital. The possibility of a large amount of advertising is not great. Moreover, in the increasingly widespread advertising, the integrity of advertising has begun to fall into crisis.

Then, you can't take shortcuts, you can't trust dealers, and where should companies go? Yi Nai thinks: Jiangshan must fight on its own! Weak enterprises cannot do the national market, but it is still possible to do several counties or 1-2 prefecture-level cities. Gathering its limited resources into several markets, intensive cultivation is always much stronger than that of peas.

Consumers have a herd mentality, and there are more than two phenomena, that is, 20% of people decide 80% of consumption trends. As long as companies tightly grasp the habits of these consumer leaders and guide them to move closer to their products, they are getting closer to market goals.

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