In recent years, with the accelerated promotion of the elimination of incandescent lamps in various countries around the world, the demand for LED lighting in the EU, the US and the Middle East has grown rapidly. This is the “Overseas Buyers Matching Matchmaking Conference held during the 2013 Hi-Tech LED Conference just after the curtain call. "On, the situation reflected by LED experts from various countries can be seen.

Exports of LED lighting sources and lamps in the Yangtze River Delta region such as Hangzhou, Shaoxing and Jiaxing increased significantly. The Jiangsu Wujiang region even grew by 184 times in four years as the fastest growing industry in the region.

Although China's LED lighting products have stabilized in the first three quarters of 2013, and some regions have even exceeded expectations, the overall export situation does not mean that all LED export companies have a good life.

"At present, the LED market share in the US lighting market is still relatively low, but the growth rate is very fast, especially in the current US subsidies for lighting energy-saving products are tilting towards LED lighting, which will greatly stimulate the US LED lighting market in various states. Demand is growing.” Chritoher Cloutier, executive director of DLC, a US third-party testing agency, said at the docking session that the US Department of Energy predicts that by 2030, US LEDs will have a 74% share of the lighting market.

Helmut M Sauseng, President of SBC Buchsbaum GmbH in Austria, said that there are many EU member states and need to subdivide the markets of various countries. Except for the LED market in which manufacturers are optimistic (replace the traditional lighting market), the incremental market in the LED field has not been used. Very broad.

“The Middle East is very rich, and many construction projects, including ports, airports and large shopping malls, are constantly increasing. These projects are full of sales opportunities for LED lighting.” K Krishna Mar, General Manager of ZoomluxLighting LLc in Dubai, admits that the Middle East is currently Only 25%-30% of the projects are built using LED products, but the LED lighting in the design project has accounted for 70%, and the proportion will reach 100% in the future.

From the situation reflected in the above-mentioned major export areas, the demand for LED lighting products in the overseas market seems to be difficult to estimate, but for export companies, the ever-expanding cakes in overseas markets are becoming more demanding and risky for the splitters. The higher the coming.

The most obvious is the official implementation of the first phase of the EU's new LED energy efficiency standard since September 1, 2013. From the situation reflected by the major mainstream LED export companies in the third quarter and fourth quarter, although it has not brought about a major adverse impact, But one signal it conveys is that the restrictive factors for the domestic LED export enterprises in the EU are gradually increasing.

Nie Pengxiang, president of Shanghai Incentive Testing Technology Services Co., Ltd. said that “not only the EU, the United States, Australia, Brazil and Japan are strengthening the development of energy efficiency labels, especially in the United States, where the entry barriers and regulatory requirements for LED products are very high. High, it has a dual threshold of mandatory and voluntary, the mandatory threshold is to ensure quality and safety, can not leak, the market requires standard value."

The entry barriers of developed economies such as the European Union and the United States have gradually increased, making most LED exporters trying to increase product sales have to shift their markets to regions with lower requirements and lower standards such as the Middle East, Russia and South Africa. The immediate consequence is that more LED exporters are involved in the price war for grabbing orders.

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