Smart home appliance industry enters the fast lane of development

Since 2013, many companies have entered the smart home appliance and smart home market. The industry expects that smart home appliances will become the main investment for the whole year in 2014, and China's smart home appliance industry will also enter the fast track of development in this year. According to the Ovid Consulting Data, the output value of smart home appliances in China has reached 100 billion yuan in 2013, and it is expected that it will impact the 1 trillion mark by 2020.

Guotai Junan analysts said that at present, the development of China's home appliance industry has become more mature, demand-pulling policies have been completely terminated, and the renewal peak has not yet arrived. In 2014, it will become an important transition period for home appliance enterprises. “We believe that home appliance intelligence will be the theme of investment throughout 2014. This year, more and more traditional home appliance companies will embrace the Internet. The following measures will be implemented by home appliance companies and will be more frequent in the next 1-2 years. Happen: try to launch Internet products or solutions; change the sales and production model to the Internet; make deeper cooperation with Internet companies; acquire or invest in start-ups and teams that have gained momentum in the field of smart appliances."