The price difference is up to 5 times the difference As the LED panel light in the high-speed development stage, its price naturally attracts everyone's attention. Judging from the data obtained from the reporter's survey, the current price difference of LED panel lights is quite different. According to Gao Optics, chairman of Qianhua Technology, the current factory price of small LED panel lights 3W is between 7 yuan and 15 yuan, 6W is between 20 yuan and 25 yuan, 12W is between 30 yuan and 18W. 35 yuan - 40 yuan. Shi Yinghui, general manager of Pamir Optoelectronics, believes that the price of 6W is between 16 yuan and 26 yuan, 12 yuan is 28 yuan - 38 yuan, and 18W is 40 yuan - 58 yuan. "The price range is generally controlled in this range." Shi Yinghui said. According to Zhu Jiang, manager of the marketing department of Erman Lighting, the current average price of the products of 3W, 4W, 6W, 9W, 12W, 15W and 18W is 7-20 yuan, 10-25 yuan, 14-30 yuan, 18-35 yuan, 22-40 yuan, 28-52 yuan, 34-60 yuan. For small LED panel lights, what is the price of both positive and side illuminating? According to the investigation, the difference between the two is not large. Although the light guide does not need a light guide plate, its outer casing is thick and costly. In fact, the price difference between the two is small. What is the price of large LED panel lights? The most common power of the most common size 600mm × 600mm, the price difference is large. Shi Yinghui believes that its price ranges from 150 yuan to 260, and its price gap mainly depends on the power source, aluminum material and light source (material). Li Shunping, director of marketing for Pujing Lighting, believes that it is between 50 yuan and 200 yuan. "The quality of 36W is about 250 yuan - 260 yuan, and the low end is 150 yuan. The ex-factory price of 60 W of Fujia Electric is 370 yuan - 380 yuan." Li Chunhai, general manager of Fujia Electric, said. From the price that everyone knows, the lowest is 50 yuan, the highest is 260 yuan, which means that the price difference is up to 5 times. On the 300mm × 300mm model, Li Chunhai believes that the normal price of the industry will be 130-160 yuan, and the company recently launched a cost-effective price between 70-80 yuan. Li Shunping believes that 300mm × 300mm, the price will be close to 100 yuan, the cheapest can achieve 40 yuan. This year's price cut is expected to be as high as 40% When a large number of companies entered the field of LED panel lights this year, the most direct result was the sharp price cuts. Yao Huaiju, chairman of the flat-panel lighting company, said that as long as there are more companies, no matter what category, price competition will be carried out. Panel lights are no exception. This is a feature of the Chinese market, and the competition will be fierce. Yao Huaiju gave the reporter an example of 600mm × 600mm. The current price is about 200 yuan, and it is expected to drop to 120 yuan this year. This means that its price reduction space is as high as 40%. Feng Guozhen, manager of Jiehe Optoelectronics Marketing Department, believes that the price reduction of panel lights will reach 20%-30% this year, and the company's panel lights are expected to drop by 30 points during the year. Li Chunhai also believes that the decline is about "20% - 25%" in this range. "It is estimated that some products may reach 30% this year, and panel lights are estimated to be 10%-20%," Li Shunping said. "But when the price cuts are still on the sidelines, we can't break the rules. If we take the lead in price cuts, then it may Bring other ideas to others." Zhu Jiang expects that the downside of LED panel light prices in this year's low-end positioning is about 50%, while the downside of mid-to-high-end positioning is around 15%. "Mainly from the change of the main material, the middle and low-end positioning products can be out of the plastic shell, the drive may have a resistance-reducing and pressure-reducing scheme, and the lamp beads and other auxiliary materials will also have corresponding changes; The relatively stable price changes of the materials are relatively small. This is a relatively conservative figure." However, Shi Yinghui believes that such pricing is now tending to market pricing this year, and there may not be much room for reduction. "But if the competition is fierce, it is possible to cut prices in June and July, because there is room for price reductions at that time." "As long as the product is popular, there will be a price war. After the price war, the price will drop, just like last year's LED bulbs and LED ceiling lights, but relatively speaking, the LED panel lights will not be like bulbs. Like a ceiling light, "High Optics thinks. Which areas will support the decline in the price of LED panel lights this year? Li Shunping believes that it depends mainly on material manufacturers. Li Chunhai believes that the price reduction is mainly concentrated in the field of lamp beads, drivers and light guide plates. “The performance of the existing raw materials and the application of new materials are mainly concentrated on the lamp beads, the drive and the lamp body materials. Because the price of aluminum ingots and raw materials fluctuates periodically, it is maintained at 5% at most, and the light guide The material has been applied for many years in the field of liquid crystal electronic display, and the price is basically stable." Zhu Jiang believes. Compared with the price reduction of raw materials, Yao Huaiju said: "The raw materials will basically not have a significant room for decline. Except for LEDs, the proportion of LEDs occupying panel lights is relatively small." He believes that the downside is mainly based on optimizing product design and structure. Re-selection, adjustment of the program, thus achieving a systematic decline. "I personally think that the price war is still difficult to avoid. It certainly does not rule out that some companies have no bottom line. If there is no technical advantage, they may adopt lowering standards for light guide plates, aluminum materials, power supplies, etc. "Fighting." Feng Guoxuan said that in terms of price cuts, Jiehe Optoelectronics will first increase its production capacity to achieve stronger bargaining power in raw materials and control costs; secondly, it will establish a panel light production line separately to improve mass production capacity. Thereby improving efficiency.
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As a new competitive focus product, what is the current price of LED panel lights, and how will it change in the future? The reporter learned through interviews that the price difference of LED panel lights is quite different, and the price drop this year may be as high as 40. %. This means that through this year's round of fire, the price of LED panel lights will be close to the market's large-scale use threshold.
August 25, 2020