HoloGrid developer, HappyGiant, has launched a new AR greeting card experience called "REAL cARds" for iOS devices. This innovative app uses Apple's ARKit to bring digital characters and objects into the real world through your iPhone or iPad camera. With REAL cARds, users can create personalized messages that come to life in augmented reality. Imagine sending a cute teddy bear that walks around your living room, interacts with real-world objects like hearts, cakes, or flowers, and even reacts to your touch. For example, you can tap on a birthday cake to blow out the candles before the message appears. It’s a fun and creative way to celebrate special occasions. The app is currently free to download, making it a great option for Valentine’s Day or any other occasion. While the first AR card is free, future cards will cost $1.99 or $2.99. More seasonal content, such as holiday-themed cards, is expected to be added in the coming weeks and months. However, there's no official announcement about Android support via ARCore at this time. As AR technology continues to evolve, apps like REAL cARds are pushing the boundaries of how we interact with digital content in the real world. While platforms like Snapchat already offer similar features, the unique blend of personalization and interactivity in REAL cARds could carve out its own space in the growing AR market. Whether it will achieve the same level of success as Pokémon Go remains to be seen, but it's definitely worth trying out.
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September 25, 2025