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In 2013, the overall development of China's LED display application industry was relatively stable. On the one hand, market applications continue to expand, technological advances are obvious, technological innovation and emerging products drive corporate profit growth; on the other hand, market competition continues to intensify, and individual companies suffer setbacks.
In 2013, the overall sales market scale of China's LED display industry continued to grow steadily. With the advancement of optoelectronic materials, the technology of LED display screens developed rapidly, and the market application was further expanded. LED display companies not only broadened the display field. And the in-depth development of LED lighting products, while exploring the outdoor media market, these are all useful attempts to break through and develop LED display companies.
In 2013, there were many innovations and emerging products. For example, high-density small-pitch LED display products gradually occupied a position in the indoor commercial large-screen field, and it is expected to gradually replace the traditional DLP, LCD and other display devices. Along with the improvement of outdoor surface mount packaging technology and the improvement of outdoor modular protection level, the limit of the pixel center distance of outdoor full color screen is also constantly refreshed, and the outdoor surface mount display becomes a substitute for the in-line large screen.
As a fully marketed LED display application industry, opportunities and risks coexist. In 2013, the competition in the price of LED display market in China is still sharp. Whether it is an emerging product market or a traditional display market, price is always the main means of competition. New market sales models such as leasing and cooperation have brought challenges to the funds and risks of LED display product manufacturing companies, and some companies have suffered a lot of injuries. Individual companies (including more well-known companies) have fallen one after another. The so-called shuffle theory and winterism have been rampant.
In fact, several companies that have encountered bottlenecks in the development of the LED display industry cannot represent the entire industry. For the entire industry, there are several problems among hundreds of companies. Market competition is in the normal range. In any development process, any industry will complete self-evolution in the rounds of reshuffle and wave after wave of corporate knockouts. The survival of the fittest is the natural law, and the market screening of the LED display industry is also normal. I don't think the industry has to be overly panic.
It should be noted that competition is understandable, but a simple price war is not wise. The competition in 2013 is still at a low price competition. In fact, the real market competition should be the brand, strength and product quality of the company. For example, the TV industry has reached a certain stage of maturity, brand competition is more obvious, and the comprehensive influence of enterprises will affect the brands when consumers purchase products.
In the face of the coexistence of the "better future" and "severe facts" faced by the overall development of China's LED industry, we must firmly believe in the development of the industry. LED display application industry should be said to have many years of development foundation, and has a good accumulation in product technology, marketing network, professional team and application market, which constitute an important cornerstone of the industry development. More importantly, China's LED display application industry is rooted in the market development. Private enterprises in the industry are the mainstay, with little government support and preferential treatment. Wild may mean stronger vitality.
August 08, 2020