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If you're interested in consumer technology, you've likely heard of the rising trend that's taken the market by storm in recent years—“smart home.†A great example is the smart speaker, a device that has become increasingly common in households.
In 2014, Amazon introduced the Echo, a groundbreaking smart speaker that set the stage for the future of home automation. Two years later, Apple launched its own version, the HomePod, signaling the entry of major tech players into this space. Soon after, companies like Tencent, JD.com, Baidu, and Alibaba followed suit, each introducing their own smart speaker models to capture a share of the growing market.
While VR saw a decline in 2016, artificial intelligence surged in 2017, becoming one of the most talked-about fields in tech. However, within the smart home sector, many products still feel similar. Despite branding and design differences, it's hard to spot a true leader or a standout innovation. Most smart speakers are functionally comparable, making it difficult to create a significant gap between competitors.
One of the main challenges facing domestic smart home devices is the lack of environmental maturity. Due to the homogenization of technology and limited application scenarios, smart speakers today still fall short of becoming the “personal assistant†seen in movies. They can play music, answer questions, and control Other devices, but they haven’t fully realized their potential as intelligent, interactive companions.
In this context, Rokid, a leading AI user experience company in China, has taken a unique approach. Instead of focusing solely on basic AI interactions, Rokid has deepened its expertise in AI-driven feedback, enhancing the interactive features of its smart speakers.
Beyond traditional voice interaction, Rokid introduced a game mode with its Jupiter smart speaker, featuring an AI judge for the popular game “One Night Werewolf Kill.†This game has been widely enjoyed in China, with many players preferring it over mobile apps due to its social and engaging nature. However, traditional werewolf games often require multiple players and take time to set up, which limits accessibility.
To solve this issue, “One Night Werewolf Kill†allows the Rokid smart speaker to act as the AI judge, streamlining the process and ensuring fairness. The AI judge not only maintains the integrity of the game but also enhances the experience, making it more exciting and immersive for all players.
New characters like the “Wolf Prophet†and “Devil†have added depth to the gameplay, making the reasoning and strategy even more engaging. With as few as three players and a quick 10-minute setup, the game is easy to play and spread rapidly.
By integrating AI into tabletop gaming, Rokid has created a new category of smart speaker—ones that can host interactive, voice-based games. As a pioneer in voice-interactive games, Rokid has not only transformed the way people play werewolf, but also established itself as a leader in the emerging AI gaming market.
With continued advancements in AI and technology, what will the future hold for smart homes and AI integration? How will different brands compete and carve out their own niches in the home and entertainment markets?
The next phase of the smart home battle is just beginning, and we can't wait to see what innovations will shape the future of AI.
September 04, 2025