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The VR market is currently experiencing a period of slow growth, despite the presence of major players in the industry. While there are still significant investments and innovations, the overall recovery has been modest. However, one product has consistently stood out in terms of sales—mobile VR headsets, with Sony’s PS VR being the most popular among them.
In 2017, the excitement around VR began to fade, but this wasn’t just a simple “industry downturn.†Rather, it was a return to reality after a phase of over-hype. Companies and developers have since focused more on improving product quality and user experience, which is actually a positive development for consumers. When looking at VR headset sales, they can be broadly categorized into three types: high-end PC or console-based VR, all-in-one VR headsets, and mobile VR boxes.
Among these, mobile VR boxes have seen the highest sales. But when it comes to popularity, HTC Vive, Oculus Rift, and PS VR stand out. Out of these three, PS VR has clearly taken the lead in terms of sales. So why is PS VR performing so well?
First: Price
PS VR is the most affordable option among the three. It doesn’t require a high-end PC, making it more accessible to a broader audience.
Second: Experience Threshold
PS VR targets existing PlayStation users, many of whom already own a PS4. This gives it a built-in audience. While PC users are more numerous, the PS user base is more engaged in gaming, which aligns perfectly with VR’s current appeal.
Third: User Base
Although PC users outnumber PS users, the latter is more concentrated in entertainment and gaming, which is where VR currently shines. This makes PS users more receptive to VR technology.
Fourth: Content
Sony provides strong support for PS VR, offering high-quality games and experiences. While it may not match Steam’s vast library, the content is curated and tailored for gamers, which helps drive adoption.
Fifth: Experience Design
PS VR is designed for a living room setup, focusing on comfort and ease of use. It doesn’t require large movement spaces, making it more user-friendly compared to other high-end options.
Sixth: Updates and Bundles
Sony has kept PS VR relevant by releasing updates and bundling it with popular games. These strategies have created a steady demand and even sparked sales surges.
In contrast, HTC Vive and Oculus Rift have not seen similar hardware updates recently. Their focus has shifted toward enterprise applications like education and healthcare, which are less appealing to the average consumer.
Ultimately, PS VR has succeeded because it offers the best balance of affordability, ease of use, and content for the majority of consumers, especially gamers. It’s not just a product—it’s a smart solution that fits the needs of the current VR market.
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September 03, 2025