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The VR market around the world is still facing a period of slow growth. While there are major players in the industry, the overall recovery has been limited. However, when it comes to product sales, mobile VR headsets have consistently led the market, with Sony’s PS VR standing out as one of the most popular choices.
In 2017, the excitement around VR began to cool down, but this wasn’t just a simple “industry slump.†Rather, it was a return to reality after an overhyped phase. Both vendors and developers are now focusing more on improving product quality and user experience. For consumers, this shift is actually positive. When looking at VR headset sales, they can be broadly divided into three categories: high-end PC or console-based VR systems, all-in-one VR headsets, and mobile VR boxes.
Among these, mobile VR boxes have seen the highest sales, but the most popular models among users are HTC Vive, Oculus Rift, and Sony PS VR. Out of these three, which one sells the best? It's clearly Sony PS VR.
So why is PS VR so successful?
First: Price
PS VR is the most affordable option among the three. It offers great value for money, making it more accessible to a wider audience.
Second: User Experience Barrier
PS VR targets existing PlayStation users, many of whom already own a PS4. This means that the potential customer base is already large and ready to adopt VR. Even though PC users outnumber PS users, the process of setting up HTC Vive or Oculus Rift can be complicated and expensive. This creates a higher barrier to entry.
Third: Target Audience
While there are more PC users globally, PlayStation users tend to be more focused on gaming and entertainment. This aligns well with the current positioning of VR technology, making them more open to adopting it.
Fourth: Content Quality
Behind PS VR is Sony, a company known for its strong content library. Although it may not match the sheer volume of Steam, the quality of games and experiences available is impressive. Sony also has a range of well-known IP titles that help drive VR adoption.
Fifth: User Experience
PS VR is designed for a living room setup, where users don’t need to move around much. This makes it more comfortable and less demanding than high-end VR systems that require a lot of space and motion tracking.
Sixth: Updates and Bundles
Sony has made regular updates to PS VR and has successfully bundled it with popular games, creating a big boost in sales. In contrast, both HTC Vive and Oculus Rift have not introduced significant hardware updates recently, and their focus has shifted more toward enterprise applications like education and healthcare.
As a result, PS VR has become the top-selling VR headset because it is the most suitable option for the average consumer, especially gamers. It strikes the right balance between affordability, ease of use, and content quality—making it the ideal choice for mainstream adoption.
September 03, 2025