Turn on your phone, turn on the enhanced flash, and take a photo. The actual scenario will look like this in the phone below:

Nothing can be seen, I suspect that this picture has been P, right?

Honestly, really!

This is a kind of reflective material that reflects the glare under the illumination of the flashlight, even if it is photographed, it presents a ghostly outline. The principle of it is also very simple. Once the built-in sensor detects that the flash around the paparazzi is lit, the LED array on the clothes will emit a strong light to make the camera meter fail.

These accessories, including hoodies, hats, scarves, etc., are collectively referred to as the Flashback collection. The company that created these apparels is the custom brand e-commerce Betabrand.

In fact, the Flashback collection is a project launched by Betabrand on its website, the Think Tank apparel crowdfunding platform.

The project was co-founded by designer Steven Wheeler, CEO of the site Chris Lindland and music producer Chris Holmes.

In January of this year, Holmes put forward this idea and handed it over to the Betabrand platform. Because of the novelty and uniqueness of the idea, I suddenly caught the hearts of the people and won more than 550 votes.

Then Lindland put the project on the crowdfunding Think Tank, and designer Wheeler set out to design more of the new collection.

Holmes said: The most popular camera is the iPhone now. Everyone takes photos with their iPhone every moment. Therefore, many people are often photographed without consent. This kind of atmosphere should be limited.

The reflective material of the Flashback collection is not a new material or technology, and is generally used in tennis shoes or safety agencies.

This material is made of glass nano and micro mirror materials.

The costumes shown above were designed by Betabrand's senior designer Steven Wheeler and were launched in less than three weeks at a price of $520.

This price is a bit exaggerated. Lindland said that he is confident that he will sell the price because the company is best at starting the supply before confirming the consumer's needs before the entire industry starts.

For example, the Flashback collection was created to avoid being invaded by others. With a mobile phone and developed photography technology, it is easier for people to capture images of others, especially indecent images.

Coupled with the increasingly developed networks and social media, it seems that the indecent photos of human flesh become easier.

Under this trend, it is increasingly important to prevent others from being invaded and to protect their privacy.

In addition, Lindland also said that he prefers to describe Betabrand as the Kickstarter crowdfunding and creative e-commerce Quirky in the apparel industry.

Because the products on this clothing e-commerce are not based on the products of the XX season XX, but the artworks designed by the designers.

More important is the product tailored to your needs, which not only reduces the financial risk of the platform but also reduces waste.

LED business network focuses on led e-commerce platform, promote led enterprises to achieve Internet + , official website: http://

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