[Text / high-tech LED Yue Mengdi] North America has become a new competition for global LED lighting companies. Chinese lighting companies have identified the North American market as a strategic location for accessing the world stage and demonstrating international status. Domestic LED companies are also eyeing the North American market. Due to its high threshold and huge investment in the early stage, many companies are moving in the fog. According to the survey data of the High-tech Research Institute LED Research Institute (GGII), the total amount of lighting exported by Chinese companies to the United States in the first half of this year reached US$1.09 billion, up 59.6% year-on-year; the total amount of lighting exported to Canada reached US$96.209 million, up 42.9% year-on-year. %. Take the domestic LED lighting leader Sun Lighting (600261.SH) as an example. From the first half of the year, the company's overseas revenue mainly comes from the US market. In fact, the global economic recovery is not ideal, and the US economy has not reached a very healthy state. "In terms of employment rate, although the unemployment rate has dropped very low from the data point of view, many people are not very ideal in employment. For example, the previous salary of 200,000 is currently working for 100,000 annual salary. It turns out that there is a full-time job. Working, now can only do a part-time job, in general, the phenomenon of insufficient employment." Nie Pengxiang, chairman of the survey and testing. Nie Pengxiang has settled in the United States for a long time, and the LED market situation in North America and South America is very clear. He said that in the lighting market in North America, because its channels are relatively hidden, the occupants of the original traditional lighting channels continue to enjoy the dividends brought by traditional lighting channels after the transformation of LEDs. The situation of newcomers to competition is becoming increasingly fierce. "American entrepreneurial companies are currently in a very struggling stage. New or small businesses are hard to rise in this market. It is difficult to compete for some share from the traditional giants, and they will not be able to play or even leave the market." In the future, in addition to the intensification of mergers and acquisitions, the future US market will gradually emerge from the market. In addition to the disadvantages in the channel, the high-entry standards and high-intensity market supervision in the North American market have also increased the difficulty for domestic LED companies to enter North America. GGII pointed out that last year's recall case pointed out that in overseas markets, China's LED lighting products recalled more than 70 brands, including 44 unknown brands, most of which are related to electromagnetic compatibility. It is understood that in terms of the safety and reliability of lighting products, the US entry threshold is the highest in the world. The US Department of Energy, the Environmental Protection Agency, the Federal Trade Commission and other agencies are getting higher and higher access regulations and requirements. It is not only a requirement for product samples, but a requirement to improve market supervision. In addition, to enter the North American market, it also needs to face technical barriers and intellectual property restrictions. The industry believes that the former is a test and standard constraint that Chinese companies must overcome when entering the United States, and the latter is a serious injury for most Chinese companies entering the North American market. Recently, as a necessary DLC standard for entering the North American market, technical specifications have been updated, and new specifications have been upgraded to include new product categories, including wall mounted lights and common corn lamps. Previously, wall-mounted lights and cornlights were not eligible for DLC, and users were not subsidized, which limited the use of such products to some extent. After the DLC upgrade to the V3.1 version, it not only solves the subsidy problem, but also greatly promotes the product innovation and application. “With subsidy support, users will be more willing to purchase the above products, and for manufacturers it will mean selling more products, and will also bring better opportunities to Chinese exporters.†Nie Pengxiang Said. However, in the face of the huge but competitive North American market, are Chinese LED companies really ready and able to compete in this market? What is the current situation in the North American market? What obstacles will domestic companies face in this market? 2015 The high-tech LED annual meeting Nie Pengxiang will introduce you in detail how domestic companies will pass through the North American market. Beverage Refrigerator,Drink Refrigerator,Cold Drink Refrigerator,Commercial Beverage Refrigerator ZHENGZHOU KAIXUE COLD CHAIN CO., LTD. , https://www.supersnowfreezer.com
February 09, 2021