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On July 14th, Samsung's "Autistic and Painted, Loved by the Wall" exhibition featuring paintings and art took place at the Beijing Shanshui Art Museum. The event marked the official launch of a revolutionary art television product in China. This innovation in television aesthetics has ushered in a new era of creative design in the TV industry. Jin Yuanxi, CEO of Samsung Electronics Greater China Region’s CE headquarters, emphasized that China is one of Samsung's most crucial markets. Samsung remains committed to enhancing both service and product innovation, aiming to provide Chinese consumers with smarter and more comfortable living experiences. Samsung's vision for the future is "Screen Everywhere," and the newly introduced Wall Art TV is a tangible expression of this vision.
The Wall Art TV breaks through traditional TV boundaries, transforming beyond just being a video player. Unlike conventional TVs, which essentially go dark when powered off, the Wall Art TV introduces an art mode. When not in use, it switches to art mode, showcasing 4K ultra-high-definition screens displaying beautiful artworks and cherished memories. These visuals subtly integrate art into daily life. Liu Junguang, Vice President of Samsung Electronics’ Greater China CE division, highlighted that the Wall Art TV will redefine home experiences by operating non-stop for 24 hours, seamlessly blending into any lifestyle. It represents a leap forward in TV design, transcending previous perceptions of what a TV could be.
Beyond its dual application model, Samsung emphasizes customization and innovative design to tailor the TV to individual lifestyles. In the "Samsung Member Collection," users have access to a curated selection of professional art, including works from 37 artists across ten schools. This allows homeowners to reflect their personal taste and display custom artwork.
The Wall Art TV also features user-defined functionalities such as adjustable background colors and picture layouts, letting users highlight their favorite photos or artworks. Its "customizable border" options—available in retro dark brown, elegant peach wood, and moonlight white—enhance the artistic ambiance of the space.
To ensure it stands as true art, Samsung meticulously designed every detail. A built-in brightness sensor adjusts the screen's brightness based on ambient lighting, ensuring seamless integration into any environment. A motion sensor detects user presence, activating the TV when needed. The easel-style stand and art base design enhance its aesthetic appeal, while the wall-mounting system and "thin-curtain line" design minimize visible wiring, preserving the integrity of the living space.
Samsung collaborated with renowned Swiss designer Yves Behar to create the Masterpiece series, drawing significant attention since its CES debut. Combining artistic design with advanced tech, it elevates art to a daily companion, raising home decor standards.
The name "Wall Art TV" draws inspiration from Pu Songling’s classic "Strange Stories from a Qing Dynasty." Just as the protagonist in the book becomes absorbed in a mural, the Wall Art TV blurs the line between technology and art.
Famous home designer Wang Fengbo praised the Wall Art TV as an incredible fusion of art and technology, adaptable to diverse styles and lifestyles. Samsung's innovation not only leads in technology but also sets a new benchmark for TV design, envisioning a more artistic future for homes.
Domestic consumers can now experience the Wall Art TV at红星Macalline, Left and Right Furniture, and Tmall Black Box. For those seeking a smarter TV experience, Samsung continues to push boundaries, blending functionality with artistry.
June 04, 2025