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Changhong has once again elevated the application of artificial intelligence in the television industry to a new level. As a key pillar in its global strategy, AI has become a driving force behind Changhong’s ambition to lead in the color TV market. In 2016, Changhong introduced the world's first AI-powered smart TV, and by October 2017, it launched the Q5K, an AI TV featuring voiceprint recognition. This marked another major breakthrough, pushing the industry into a new phase of intelligent development.
As the first AI-based TV integrating artificial intelligence, big data, cloud computing, and deep learning, the Q5K can identify individual voices and offer personalized content recommendations. It represents a leap into the “1000 People, 1000 Experiences†era, where TVs adapt to users in real time. The evolution of AI TVs has moved from the 1.0 era of speech recognition to the 2.0 era of semantic understanding, and now the Q5K has ushered in the 3.0 era of intelligent voice recognition.
The Q5K not only understands what users say but also infers what they don’t. This is made possible through Changhong’s advanced AI system, which includes algorithms for search, recommendation, and data mining. With multiple connection protocols and strong learning capabilities, the TV offers a more natural and intuitive user experience. Changhong has built a massive database of 20,000 voiceprints and 130,000 semantic keywords, ensuring continuous improvements in AI performance.
With voiceprint recognition, Changhong TVs can respond to commands from up to five meters away, enabling functions like turning on/off, on-demand video, and setting reminders. The system also allows for fuzzy searches based on roles and precise corrections, enhancing the overall user interaction.
According to Li Wei, General Manager of Sichuan Changhong Electric Co., Ltd., as a pioneer in AI TVs, Changhong must continue to innovate and provide smarter, more personalized products. This approach aims to maximize value through the combination of product, service, and content.
In addition to introducing the world’s first voiceprint AI TV, Changhong also launched its first personal-workforce intelligent technology system, marking a shift from single-technology leadership to full-system innovation. This move reinforces Changhong’s position as a leader in AI-driven television.
Since 2013, under the “Intelligent, Networked, and Collaborative†strategy proposed by Chairman Zhao Yong, Changhong has continuously expanded into smart home products such as Internet-connected TVs, cloud image recognition refrigerators, and smart air purifiers. These innovations are supported by Changhong’s own IoT platform, with data operations at their core.
Research shows that over 95% of human sensory input comes from vision, hearing, and touch. Recognizing this, Changhong has pioneered a new way of human-computer interaction through large-screen TVs. Looking ahead, driven by mobile internet, big data, cloud computing, and deep learning, intelligent voice technology is maturing and entering a stage of practical application.
From mobile internet to smart homes, automotive, healthcare, and education, the intelligent voice industry is growing rapidly. For Changhong, the Q5K is just the beginning. The company plans to introduce similar breakthroughs in refrigerators, air conditioners, and kitchen appliances in the coming years.
By leveraging the internet and the Internet of Things, Changhong will continue to focus on AI as a key driver, aiming to deliver more intelligent products and personalized services. This strategy will serve as the foundation for Changhong’s next wave of growth in the global consumer electronics market.
August 07, 2025