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Changhong has once again elevated the application of artificial intelligence in the television industry to new heights. As a key pillar in its global strategy, AI has become central to Changhong’s mission of achieving breakthroughs in the international color TV market. In 2016, Changhong introduced the world's first AI-powered smart TV, marking a significant milestone. By October 2017, the company launched the Q5K, an AI television featuring voiceprint recognition technology, further pushing the boundaries of intelligent TV innovation.
The Q5K is not just a product; it represents a technological leap, combining artificial intelligence, big data, cloud computing, and deep learning. This device can recognize individual voices and provide personalized content recommendations, creating a more engaging and tailored viewing experience for each family member. It marks the arrival of the AI TV 3.0 era, where the system learns and adapts over time, becoming increasingly accurate as it understands user behavior better.
Following Changhong’s early entry into the AI TV space, many other companies—both domestic and international—quickly joined the trend, accelerating the evolution of AI television. From the initial 1.0 stage, focused on speech recognition, to the 2.0 era of semantic understanding, Changhong’s Q5K now offers advanced features like voice-based personalization and improved accuracy through continuous learning. This development has ushered in a new age of active AI services, where the TV doesn’t just respond but anticipates user needs.
According to Chen Keyu, Changhong’s CHiQ TV product manager, the company has built a vast database of 20,000 voiceprints and 130,000 semantic keywords. These resources, combined with advanced algorithms and protocols, have enabled a full-scale upgrade of AI TV technology, placing Changhong at the forefront of global innovation.
The Q5K also allows users to control the TV from up to 5 meters away, enabling functions such as turning the TV on/off, accessing on-demand content, and setting reminders. Its intelligent search capabilities, powered by thousands of labels and keywords, make it easier for users to find what they want, enhancing the overall interaction experience.
Li Wei, General Manager of Sichuan Changhong Electric Co., Ltd., emphasized that as a leader in AI TV, Changhong must continue to innovate and deliver smarter, more personalized products. This approach aims to maximize value through the integration of "product + service + content."
In addition to the Q5K, Changhong has introduced the world’s first personal-workforce intelligent technology system, shifting from single-technology leadership to comprehensive system innovation. This move reinforces its position as a global leader in AI-driven television.
Since 2013, under Chairman Zhao Yong’s “intelligent, networked, and coordinated†strategy, Changhong has consistently pursued smart innovation, launching groundbreaking products such as Internet-connected TVs, cloud-based image recognition refrigerators, and smart air purifiers.
Studies show that humans rely heavily on visual and auditory senses, making large-screen TVs a natural platform for human-computer interaction. Changhong is pioneering this new frontier, aiming to redefine how people interact with their devices.
With the maturation of AI voice technology and the growing demand for smart solutions, Changhong is preparing for the next phase of innovation. The company plans to expand its AI applications beyond TVs to include refrigerators, air conditioners, and kitchen appliances, creating a more connected and intelligent home environment.
By leveraging the power of AI, Changhong aims to deliver increasingly intelligent products and personalized services, maximizing the value of the "product + service + content" model. This strategy will serve as the foundation for Changhong’s next wave of growth in the global consumer electronics market.
August 07, 2025