Look at the LED industry through Xiaomi and HTC

Recently, the smart phone brand is more than one high-end, but the price is obviously more than a "close to the people."

Not only that, a domestic mobile phone brand also ingeniously announced the iPhone, millet, HTC, Samsung and other major mobile phone brand cost price, a time of eye-catching, many Internet mobile phones and traditional manufacturers as "public enemy" of millet technology CEO Lei Jun was forced to publish the main composition table of a millet mobile phone at the first time. Regardless of the true cost geometry, the intense competition in the industry is evident.

As for “millet”, it seems to be too much to say, and the opinions are quite different. For example, Huawei’s Vice President Yu Chengdong stated that Xiaomi’s courage to innovate the new modes of Internet marketing and e-channels is worth learning. The Ding Lei said: Xiaomi is The pseudo-operating system, which does not have core technology, is like buying a Geely back and changing it to BMW. At the same time, HTC, which shined in 2011, also fell at the end of this year. In just eight months, the superstars shrank by more than 40%. In 2012, HTC’s profits declined and continued to spread in front of Apple and Samsung Electronics. Retired. The reason is that the first reason is that it is too dependent on the European and American markets, because the patent issue has met with resistance, while the domestic positioning is too high-end, the high ground is overwhelming, and the product has not been sufficiently detailed.

In comparison, whether or not Xiaomi had opened up the “secondary governor” of the Chinese market. There was no core technology. Which industry actually had it. Besides, it could turn Geely into a BMW and it was not good for consumers. , Moreover, for consumers, an apple full of street staff is enough to make people lose their appetite - Xiaomi, for the Chinese market with a good price, chose a different competition with international high-end brands, and then use Internet marketing and e-commerce channel promotion The hype, save a lot of advertising costs, but also got a four billion investment out of thin air, straight people sigh in China can play the cottage to the extreme is also a great future.

Words far away, then pull back to the LED. The LED industry and the mobile phone industry do not have common ground. First of all, they cannot avoid the irony that “price is changing with the market”. “Fighting for price” is the trend of the times, and there is no sign that is seen as a “public enemy”. For example, it is called “Invisible LED package”. "The champion" of the Mulinsen shares, based on the use of its large-scale manufacturing advantages, reliability of quality assurance, the recent substantial price reduction of conventional LED light source products, the industry caused a huge impact can also be imagined, it is said that before its The launch of the listing also touched the nerves of some big companies.

Followed by the product, "Apple and Samsung can earn 99% of the profits of the entire mobile phone industry, is because of the pursuit of quality above, this aspect is worth our entire ethnic mobile phone industry to learn," said Xiao Jun CEO Lei Jun. For LED, Apple can learn from the innovation of its application technology. LED lighting is also the same. How to choose the competition with the international giants and pay more attention to the product and use the application innovation to form the low cost is the competition. . For Mulinsen, there are also more than one person responsible for a traditional lighting company, said that its product quality "is not as bad as the outside world, but many application innovations are the first to come."

Once again, it is a channel, how to use the Internet to promote themselves and use e-commerce marketing, online and offline integration, is even more used to production of LED companies need to learn from the Internet counterparts.

The market is always ruthless, and the waves are so powerful that it is better for the participating companies to be more savage than to be stifled. Any industry that grows must be prepared for competition. Moreover, there is a huge space in the industry, and all domestic listed packaging companies add up to market value. Less than a hundred million light, the road is still long.