Cree Global 2015 Most Innovative Enterprise

Recently, China Optical Network was informed that the US's leading business magazine "Fast Company" selected 2015 the most innovative company (MOST INNOVATIVE COMPANIES 2015), Warby Parker ranked first, followed by Apple, Alibaba, Google, Instagram, etc. It is worth noting that the lighting company Cree is also ranked 19th, IKEA and Samsung are only ranked 40th and 41st, and Fastcompany magazine's comment on Cree is that its speed and intelligence have become the United States. The leading LED brand that consumers are familiar with.

"Fast Company" is one of the most influential business magazines in the United States with "Fortune" and "Business Week". Chinese companies on the list include pea pods, Baidu, Wanda and Xiaomi.

Official comments: Recall that three years ago you may not know this lighting company from North Carolina. Since its establishment in 1987, the company has provided global lighting manufacturers with LED epitaxial, chip, package, LED lighting solutions, and compounds. Semiconductor materials, etc., while LED is causing a revolution in the lighting industry.

But a few years ago, Cree decided to be a better light bulb product. The company's carefully selected internal team made a secret effort and achieved remarkable results. The LED bulbs that they introduced quickly won Home Depot for their innovative designs. The direct display of their brand. The sales of 20 million light bulbs in two years have proven that Cree LED lamps have become one of the best-selling lighting products in the United States.

It is extremely rare for a company to jump from enterprise to customer-focused business so quickly and with such impressive results. One of the reasons for the rapid rise of Cree is its precise technical control of every aspect of LED light bulbs, and LED light bulbs require huge expertise in materials science, global-scale manufacturing and electronics. . Cree can achieve "breakthrough in cost and performance" of light bulbs by quickly adjusting various components. This is something that many competitors can't do.

In addition, the company is able to ensure that it will not be distracted by other marketing businesses, and Cree has placed its entire R&D efforts on LED enhancements. "We have no other technology," explained Mike Watson, Cree's senior marketing director for LED components. "We now have a complete vertical function that can change a light bulb to achieve what we want, and other companies do not have this capability."

Cree's Home Depot sales accounted for only 11% of Cree’s total operating revenue of US$1.65 billion in 2014. Over the next decade, the consumer market, as well as the larger industrial and commercial lighting market, will transition from incandescent and fluorescent lighting. LED, Cree saw tremendous growth potential. Watson said: "The United States has a capacity of 5 billion A bulbs (the most common bulbs), and the market penetration rate is only about 2%, so there is still a long way to go."

PS: A very interesting thing. It is reported that Cree was totally secretive when he was developing his first consumer product light bulb. He only dumped all broken bulb glass after nightfall, so no one knew in advance.