Due to the huge potential of the lighting industry and the government's continuous promotion of energy conservation and emission reduction, at the beginning of the year, the Ministry of Finance and the National Development and Reform Commission jointly issued the Interim Measures for the Administration of Financial Subsidy Funds for Efficient Lighting Products Promotion. The energy-saving lighting industry has become a fragrant. Not only major energy-saving lamps companies have already begun to prepare for the "golden period" of the domestic market, and other industries have also "Raptors crossed the river". Many companies that did not belong to this industry have chosen to enter the lighting industry, following the masters of home appliances and clothing companies. After that, the big brother of the telecommunications company also chose to enter the lighting industry. Why did he choose to enter the lighting industry? What are his ideals and ambitions? In this regard, the author interviewed Mr. Zhang Weizhong, the general manager of Zhongshan Haoyun Lighting Appliance Co., Ltd.

Energy-saving lighting

After graduating from a university in 1998, Zhang Weizhong worked in a well-known enterprise at that time for nearly a year. He chose the telecommunications industry where challenges and opportunities coexisted. After more than 10 years of development, the company mainly acts as agent for China Telecom, China Mobile, China. The business of operators such as China Unicom has spread throughout the whole of Zhongshan City and Guangdong Province, radiating across the country, and has achieved a single-day turnover of more than 20 million yuan.

Zhang Weizhong, who has already made a fortune in the telecommunications industry, is unwilling to be lonely. He likes to challenge the difficulties. He chose the lighting industry to start his second venture in life. Zhang Weizhong said that as a developing industry, it is certainly very difficult, but at the same time, it also has good development opportunities. It can be said that the lighting industry is also an industry where challenges and opportunities coexist. Zhang Weizhong was in contact with the energy-saving lamp industry more than a year ago. By chance, he learned through the media that an energy-saving lamp company is inviting investment. He thought that in recent years, the country has also called for energy conservation and environmental protection, and the market prospects must be very broad. At that time, the company's support for the brand was very strong. Both the industry media and the mass media could see their advertisements, and their influence was very large. Zhang Weizhong contacted the company and quickly won the company's general agency rights in Guangdong Province.

However, the good times did not last long. Due to the poor management of the company, it was necessary to declare bankruptcy under the chain of capital. To this end, Zhang Weizhong also paid nearly two million yuan in tuition fees. At that time, Zhang Weizhong also wanted to buy the company to do it himself, but after more than a month of negotiations, he finally failed to talk. However, in this multi-month acquisition negotiation, Zhang Weizhong comprehensively understood the structure and operation of a lighting enterprise, thoroughly analyzed the reasons why a successful enterprise failed, and realized the sense of responsibility of doing business. The most valuable thing is to get to know each other. Many elites in the lighting industry, especially in terms of technology. "Because of this, in the midst of it, we put our mind and body into the energy-saving cause and set up a lighting company. Perhaps this is the fate we often say!" Zhang Weizhong said.






The birth of lightning

It is understood that Yunyun Lighting decided to start the project on September 18, 2007, and began trial production on November 1st. The time spent was less than one and a half months, which made many industry people look at it, thanks to Zhang Weizhong and previous manufacturers. Cooperation and in-depth understanding, especially the accumulation of networking resources. In fact, when there were many unknown factors in the acquisition of the company, many people who supported Zhang Weizhong (including the technical backbone of the company, who were invited by other well-known lighting companies at the time with high salaries) suggested that he also set up another company. Forget it. Therefore, during the preparatory period, Zhang Weizhong also made a series of preparatory work, fully reflecting the importance of people-oriented. Such as: set the preparatory location at the headquarters of his telecommunications company; use professional people to do professional things, establish the company's organizational structure, arrange personnel and division of labor; research and development of instruments and materials, VI image, trademark, slogan, mascot, factory, Production equipment, recruitment, etc. are carried out simultaneously, especially research and development work, factory decoration and marketing training are carried out around the clock. The people and things of those days are really enough to make Zhang Weizhong touched for a lifetime!

The company's trademarks, slogans and mascots are all related. Zhang Weizhong said that these ideas, including the company's name, are actually related to the Olympics. The inspiration comes from the Olympics. The CEOs are full of praise for this trademark: "Because 2008 is the 'Olympic Year', it is certainly not only that one of our companies will use this world-wide event to make a fuss. Therefore, we must not only do but also have to be distinctive. So we have our trademark '昊运盈, our slogan 'the same world is the same light', and our mascot '昊运富娃'. Our marketing policies are also related to the Olympics, we intend to be in the Olympics After the end, an Olympic champion was hired as the image spokesperson of Yun Yun. This reflects the quality of the champion of the Yun Yun products. It also truly cuts into the Olympic sports marketing."

Optimistic about the rural market

Zhang Weizhong said that in the traditional marketing mode, the company will join its own marketing model and open up the market that the traditional channels have not yet covered. Because the energy-saving lamps have always been “energy-saving and not saving money”, energy-saving lamps are still in the rural market. Not popular. Therefore, the potential of high-quality and low-cost energy-saving lamps in the rural market is very huge. If this market is opened, the prospects are very broad.

"A mobile phone must be at least a few hundred yuan at a time. It is placed in a luxuriously decorated store. The demand for profits is naturally high. However, for a few energy-saving lamps, the profit is of course very low, and it is doomed that my energy-saving lamps cannot be placed. Selling in my telecommunications channel. Where should I sell it? Who is in charge of these places? How are those people used for us? This is the key. We are experimenting, I hope to give you a Good news." Zhang Weizhong has a well-thought-out plan for his sales network, but he does not want to unveil the veil too early.

Saving energy and saving money

Zhang Weizhong said that the current production of energy-saving products does not mean that only energy-saving lamps are produced. According to the company's development plan and the needs of customers, it will launch a series of energy-saving products. But one thing is certain, energy-saving lamps must be the main product.

In the past year, Yunyun has launched the medium and high-grade "Silver Series" energy-saving lamps, and signed orders of several hundred thousand yuan in just one month. Dealers and consumers have given the quality, appearance and service of the products. High evaluation. This year, Yunyun is about to launch high-end "Golden Series" energy-saving lamps and "gold, silver series" T4, T5. Zhang Weizhong hopes that the energy-saving lamps of Suiyun can be sold to every corner of the world, so that more consumers will benefit, so the price has been reduced to the lowest. The promise of shipping to customers is: "Swear to be pure three-color products. , the price of selling mixed powder!" At the same time, also made a guarantee to the customer "If you find a mixed powder product, you will lose ten pure three primary color products"! For dealers, Zhang Weizhong said that they will give them brand support. And continue to carry out brand promotion in the mainstream media; products will send more cost-effective products to their hands, which is also the biggest support for the transportation; in the after-sales service work, when the dealer encounters problems, 昊Shipping is their logistics department and will serve them wholeheartedly!

7 experts on LED lighting large-scale commercial storage three major problems (Figure)
Zhao Xiaoyu Quotations: The Bird's Nest determines the shape of the water cube
Interview with designer Wang Min: The outer membrane is specially treated
Interview with Sun Hongzhuang: The swimming center pool is very particular about
? Op Lighting Ma Xiuhui can help me to work for me.



led Spot Light is a typical no main light, no fixed size of a modern genres lighting, interior lighting can create the atmosphere, if a row of small Led Spot Light combine light energy changes fantastic patterns. Due to the small Spot Light can freely change the angle, the effect of a combination of lighting is also changing,like dim to warm par light. Spot light, soft, elegant, led Spot Light can also be local lighting, heighten the atmosphere.

led Spot Light

Features:

Led Spot Light can be placed around the ceiling or the upper furniture, can also be placed in the wall, skirt or skirting. Light directly on the need to emphasize the objects on the home to highlight the subjective aesthetic effect, to highlight the unique environment, rich layers, the atmosphere rich, colorful artistic effect. led Spot Light soft, elegant, can play a leading role in the overall lighting, but also local lighting, contrast atmosphere. 

led Spot Light

Led Spot Light Function:

1) Save energy: The same power LED lamp power consumption is only 10% of incandescent, but also energy than fluorescent.

2) Long life span: LED lamp beads can work 50,000 hours, than fluorescent lamps and incandescent lamps are long.

3) Dimmable: Previous dimmers have been for incandescent, incandescent light dimming red; difficult to see fluorescent dimmers, which is dimming technology for many years did not develop the main reason; now the LED can dim , And whether it is light or dark light is the same color (color temperature basically unchanged), which is significantly better than incandescent dimming.

4) Low calorific value:  Like led Spot Light, a lot of 220V spot with a few days is not broken because of fever. 12V halogen spotlights, although the heat is lower than the 220V spotlights, but there are due to lack of power and other reasons with the transformer, the brightness of less than the nominal value. With LED lighting, no transformer can work for a long time.

Mingxue Optoelectronics Co.,Ltd. has apply the I S O 9 0 0 1: 2 0 0 8 international quality management system certificate, we apply the CE, RoHS and SAA certificate for our led lighting product.

LED Spot light

led spot light


led Spot Light

Led Spot Light,Ar111 13W/10W Dim Spotlight,Ar70 7W Dim Spotlight,Ar70 6W Non-Dim Spot Light

Shenzhen Mingxue Optoelectronics CO.,Ltd , http://www.mingxueled.com