â–¡ Write/Reporter Lu Ben â–  Core summary:
Whether it is Huaqiang’s “gorgeous turn” or the smooth return of Honglian’s aircraft carrier; whether it is the start of the project, or the acquisition of “China’s well-known trademarks” by NVC, they all silently declare that the lighting industry has entered the decision-making enterprise. The transition period of life and death.
■ Structural changes in the business environment “The poor are getting poorer and the rich are getting richer” is the traditional business rule of the baseball team as a capital-intensive industry, but please note that Billy, the owner of a small baseball team in the United States, relies on The lowest wages in the baseball industry have abandoned the traditional wisdom of the industry and set the record for the most brilliant success of the past few years. The reason is that he noticed that the rules that determine what a good player has changed have changed. "In an era when the business environment is undergoing structural changes, the fate of a company depends to a large extent on your keen grasp of the changes in the new rules." Mr. Wu Zheng?, a well-known marketing planner in the lighting industry, said that along with the Chinese economy With rapid development, the domestic business environment has undergone earth-shaking changes, and enterprises can only live more smoothly if they are transformed.

"Bangbang Lighting" after the transformation of "Huaqiang"
In the economic events of recent years, we can gently search for several phenomena that are worthy of attention for Chinese enterprises: the frequent control policies of the country's macro-economy; the phenomenon of “labor shortage”; Chinese companies encounter in the international market every year. Nearly one hundred anti-dumping incidents; the Spanish shoe-burning incident that broke out in September 2004. The above events show that the macro environment of the survival and development of Chinese enterprises is undergoing major changes. Obviously, the business model of Chinese enterprises that rely solely on low labor costs and low land costs to participate in international competition and cause high consumption and high pollution has come to an end.
“Over the years, the business model of Chinese enterprise development has obvious outward-looking characteristics, that is, enterprise development relies on foreign capital, low-cost labor-intensive enterprises and their products for export.” Xu Xuefeng, senior consultant of Guangzhou Tianyuan Consulting and Training Institute, believes that The "labor shortage" has given Chinese enterprises a clear signal that Chinese companies must accelerate the pace of industrial transformation and upgrading in order to get rid of their unfavorable situation at the low end of the global industrial chain. Moreover, in the process of rapid industrialization, due to the serious lag of environmental supervision and other various reasons, the external costs caused by those polluting enterprises are far from internalized, which means that these costs are not included in the production cost of enterprises. . With the improvement of domestic environmental protection requirements, if enterprises want to grow and develop, and labor-intensive industries including the lighting industry, the transformation will become inevitable.
â–  Forced and active lighting industry is transforming With the intensification of competition, the development of the immature lighting industry, in addition to the above pressure, the brand is highly dispersed, product homogenization is serious, the lighting industry has low barriers to entry, and the technical content is also Not high, nearly 10,000 companies have gathered together in the market... and such a kind of transformation, "transformation is both a forced choice and an initiative strategy. It is both an opportunity and a challenge. The enterprises that are involved in the transformation are not one or two. Most companies are doing it, only the difference between local and global." Yang Yuhui, a well-known manager in the industry, told reporters that the characteristics of lighting products determine that most of the time products are driven by channel power, and consumers are often passively accepted. The overlapping of competition among enterprises makes the battle of the market more chaotic. The key to the transformation of enterprises is innovation and introspection, sober self, and differences in others.
From a global perspective, with the development of the lighting industry, the strength of enterprises is steadily advancing, and the advantages are more obvious. In order to adapt to the increasingly mature market, they gradually shift their business focus from low-end brands to high-end brands, and some companies begin to diversify their products. In order to achieve scale management. The trend of product segmentation and diversification within the enterprise will be more prominent. In addition, some OEMs and accessory companies in the industry have begun to move towards the development of independent lighting brands. The lighting enterprises represented by Sidon began to transform from production-oriented enterprises to service-oriented enterprises.
Starting from the slightest point, since 2004, we have hardly seen Huaqiang’s propaganda, and instead it is positioned in the high-end Benbang lighting. This phenomenon also marks the lighting ■ transformational power determines that "no action"
With the gradual development of China's economic transformation, the market allocates resources further, resource-saving, environmentally-friendly technology-based industries will gradually become the core of economic development, which will also be an important indicator of whether enterprises can continue to develop. Xu Xuefeng believes that whether a company undertakes a strategic transformation depends first on which development period the enterprise is in, and secondly on the current environment in which the enterprise is located. When it is determined that a strategic transformation is required, the primary task of entrepreneurs and managers is to analyze the driving force and resistance of their own enterprises to transform, and to adopt measures such as “concentrating power”, “powering” and “eliminating resistance”, both inside and outside the enterprise. Form a strong transformational drive with the enterprise.
Like the story at the beginning, Billen formed a new team at a lower cost by using new conditions that would help improve the team's record. From an old perspective, the value of these players is not great. But Bien created the star team of the American Professional Baseball League. Fundamentally, it is because he recognizes that business rules are undergoing structural changes. Organizations at a disadvantage do not have to rush to repeat past strategies—like other small teams, using players based on past conditions, but re-successful Foundations When you are used to competing with competitors for price, if you ignore the rewriting of competition rules, it is likely that even if you lower the price, you will be eliminated. In an age when the business environment is undergoing structural changes, the fate of a company depends to a large extent on your keen grasp of the changes in the new rules. Being aware of your position in a changing business environment can help determine whether you and your business should be transformed, and how to change to be more versatile!
Editor: Lu Zuhui Typography: You Lijuan Beauty: Peng Anjun Final Review: Yao Xiaohong

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