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In 2007, “Made in China†was highly regarded – nearly 50% of the world's clothing, 70% of toothbrushes, 75% of toys, and 100% of microwave ovens were labeled with Chinese-made labels. Although not as eye-catching as toys, clothing and home appliances, the latest data show that in 2007, China's lighting industry output value of about 180 billion yuan, accounting for 18% of the global market share. China has become the world's largest producer and exporter of lighting appliances. However, the multi-national enterprises such as Philips and Osram have a total output value of 10 billion euros, equivalent to more than 100 billion yuan. The gap is not only reflected in the brand effect, but also in the shortcomings of domestic enterprises. . Therefore, Sanxiong? Aurora, Langeng, NVC, Op Lighting, etc. have put R&D independent innovation into the business planning vision for implementation. Among them, NVC Lighting will spend nearly 20% of the funds each year for R&D, and its level is not only high. It is 5% of the overall level of the industry, and is also much higher than 7% of the international overall level. In 2008, we look forward to the “Made in China†in the lighting industry to complete the “Made in Chinaâ€.
Technical shortcomings have been around for a long time
Although China's lighting industry has maintained a 20% annual growth momentum, the number of companies has soared to more than 10,000, with more than 1 million employees, and the market potential is huge. However, there are not many large-scale production, hand-work workshops and manual production are common, which increases the standard difficulty of the industry order, and the products are uneven and the brands are highly dispersed. Due to the routine routines, the lighting industry has low barriers to entry and technical content. It is not high, and nearly 10,000 companies have gathered together in the market, which has had a considerable negative impact on the overall image of the lighting industry.
According to the data of China Lighting Association in 2006, there are only a few enterprises in China's lighting industry with an output value of over 1 billion yuan, and there are only a few enterprises with an output value of over 500 million yuan. The enterprises with an output value of over 100 million yuan are also few and far between. The output value of enterprises is between 5 million and 50 million. The top ten brands have a total profit of 929 million yuan, accounting for only 20.35% of the total profit of the lighting industry. The top 10 companies in the home appliance, communications and automotive industries are all over 80%. It is worth noting that the gross output value of these industries is already quite high, so the absolute value of the leading enterprises is extremely large. Like Lenovo, its PC business accounts for 16.7% of the global market and about 40% of the domestic market.
“The main reason for this result is that there are several notable features of the Chinese lighting industry: first, the technical content is relatively low; second, the investment is not large, the entry threshold is not high; the three styles change too fast, the bigger the enterprise The more difficult it is to cope with this trend. In fact, this has imposed certain constraints on the scale of the company." Dou Linping, deputy secretary general of the China Lighting Association, said that most lighting companies in China are still in the original stage of assembly production, if they are now open In the OEM business, a large part of the lighting companies can not withstand the pressure of the market.
Large gap between Chinese and foreign R&D
As we all know, the light source is the core component of the lighting products, and the electric light source products represent the international advanced level are the three major companies, namely PHILIPS, GE and OSRAM. The three major companies have a full range of products, advanced production processes and equipment, and a high degree of production automation. The three companies have a market share of nearly 60% in the international market. In terms of domestic research and development, due to the small scale of Chinese enterprises, the level of economic benefits of enterprises is not high, which affects the investment in research and development, including researchers, research and development funds, equipment, etc., which have a large gap with foreign countries.
The existence of the gap directly affects the purchasing intention of domestic products in major project centers such as the 2008 Olympic Games. According to Lu Rongqing of Shanghai Xinmao New Technology Co., Ltd., in order to welcome the 2008 Olympic Games, there are 39 newly-expanded sports venues in China. In these venues, a large number of displays and display signs are required. As the biggest sponsor of the 2008 Olympic Games, Matsushita has become the largest screen supplier, but the leaders of the Olympic Organizing Committee are considering a certain proportion of domestic enterprises, but this ratio How big is it, but it is not easy to disclose.
In addition, "NVC is the first brand of domestic commercial photos, and there is still a gap between it and foreign brands in commercial lighting. Because of the real commercial lighting, the lamps used are dedicated. For example, the lights used in a certain hotel must be It should not be applicable to other environments and scenarios, but it cannot be applied to other environments. For example, in the renovation of our Forbidden City this year, the use of lighting should take into account the protection of cultural relics. The lights can't be glare, otherwise the actors standing on the stage can't see the reaction of the audience below. These requirements are not available to any brand in China, and the German ERCO lighting can solve the problem of glare, so this is an obvious technical gap. "Dou Linping said that in terms of the current gap, the domestic is mainly reflected in three aspects: First, the lamps themselves, the reflectors and light distribution of the lamps, the domestic brands are still difficult to meet international standards; the second is the light source, light effect, There are some gaps in power and life; the third is the design level gap, such as the placement of the aiming point. Domestic lighting has its own design, less imitation, and the process level is slightly rough and not fine enough. Considering the appearance of many shapes, consider the lighting effect is small. These domestic lighting manufacturers have to be improved.
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January 28, 2019