Where will Sony Mobile go?

Recently, Sony President and CEO Hirai Hirai said in an interview that if the smartphone business can achieve balance in the next fiscal year, Sony will continue to adhere to the business, otherwise it will consider other possibilities. The remarks can be considered as the deadline for the smart phone business is the next fiscal year, if you continue to maintain the status quo it may be sold or even closed.

Previously, Sony had sold its own VAIO personal computer business, and split its television and semiconductor businesses into subsidiaries. For the smart phone business, they chose either.

Under the leadership of Kazuo Hirai and Kenichiro Yoshida, the loss-making Sony has gradually improved, but this is also based on major measures such as layoffs and sales operations. Personal games and semiconductor businesses have shown a strong trend, but smart phone business has become a hard-hit area. Since the impairment of goodwill and the increasingly fierce competition in the smart phone market, changing the business has also become a burden for Sony.

I do not know the number of cable powder to see this message in the heart of what is feeling, is to use buy buy to protect the father's smile, or watch XPERIA gradually walk away, the feeling can not save everything, Xiaobian only hope that Sony Mobile can properly optimize the system, let Consumers see black technology as more than just hardware.