Electronic enthusiast network news: With the rise of network bandwidth and mobile devices, people have higher and higher requirements for wireless networks, and IEEE, as a related organization, is also vigorously promoting the progress of network standards. This status quo will cause the sales of various wireless network chips to continue to rise in the current situation. Analysts predict that shipments of various wireless connection chips, including Bluetooth and WIFI, will exceed 5 billion in 2013. In the 21st century where smart devices are exploding, consumers ’demand for wireless solutions will continue to increase in the future. As a top fabless semiconductor company, Content Electronics Technology has an excellent reputation in the world with its excellent design team. Especially in terms of wireless network communication, Content Electronics has always been at the forefront of the industry. The editor of the electronic enthusiast network interviewed Kevin Tang, Marvell's wireless product marketing director, to have an in-depth exchange of views on the future of the wireless market, the strategy of the 802.11.ac standard, and the future deployment of wireless content.

Kevin Tang, Director of Wireless Product Marketing, Marvell
Kevin Tang, Director of Wireless Product Marketing, Marvell

As we all know, in recent years, thanks to the rapid growth of mobile devices, the development of wireless communications is also changing with each passing day. As the vanguard of the industry, Marvell's short-range wireless communication has developed in the past year, and the company's prospects for 2013 will definitely attract everyone's attention. After asking Kevin the above questions, Kevin replied: "In mid-2012, based on the consideration of the comprehensive product portfolio, Marvell continued to launch high-capacity wireless products for a wide range of market segments and customers. The wireless products of Content Technology not only cover From stand-alone low-end 11n products, combined wireless products, to high-end high-performance MIMO products. It also involves various markets such as mobile phones, computers, games, imaging, automobiles, video products, wireless access points, etc. With high integration Marvell expects to continue to launch exciting new wireless products and expand the market footprint in the next two years. "To promote technological progress, create innovative products, and benefit the people, this is an obligation that large enterprises must bear. From Kevin's talk, we know that Content Electronics has done, and will do better, while advancing technological progress while commercializing products. This is also an obligation that companies with social responsibility must undertake.

NFC is a key part of many innovative application cases in the future

In 2012, there is a well-known technology, that is NFC. The so-called NFC is the abbreviation of "Near Field CommunicaTIon", which is short-range wireless communication technology. As a contactless identification and interconnection technology, it has been built into many mobile devices, but the corresponding mobile payment has not been developed accordingly. Why did it fail to develop accordingly? Kevin gave the analysis: In recent years, due to the strong media coverage of the mobile payment ecosystem, NFC technology has become widely known in the field of mobile payment. But Marvell believes that with the continuous development of mobile payment applications and the growth of NFC applications on mobile phones, NFC will be adopted as a key technology in many other product categories and applications. As an out-of-band verification channel for other wireless devices, NFC implements one-touch Wi-Fi and Bluetooth pairing experience, simplifying the multi-step pairing process to one touch.

Recently, many mobile phones and consumer electronics devices use the latest WiFi technology to implement peer-to-peer applications, such as WiFi-CerTIfied Direct and WiFi-CerTIfied Miracast, as well as NFC and its one-touch pairing function, greatly improving the user experience.

In order to let us understand more three-dimensional, Kevin uses this as an example. A typical consumer who is not proficient in high technology can simply touch the phone or TV to enjoy video content on the big screen with family and friends, or share photos or files by tapping the phone. We have reason to believe that NFC is a key part of many innovative application cases in the future. From the perspective of the development status of the chip of Meman Technology, its 88W8897 11ac combined with the NFC function integrated on a single chip reflects Marvell's commitment to truly realize the application of the entire spectrum of "always online" consumer electronics products. Kevin also emphasized that Content 88W8897 is currently the only chip that uses 802.11ac technology to increase data throughput, while using NFC technology to achieve convenient inductive wireless functions.

Happy 88W8897

Bluetooth is still an important part of wireless strategy

After paying attention to NFC, we can't ignore Bluetooth, the traditional backbone of short-range communication. This technology has basically become the standard for mobile phones. What plans does Bluetooth Content have for Bluetooth? "This is a very important technology that has been incorporated into many of Marvell's existing products," Kevin's opening remarks illustrate the status of this wireless technology in Marvell. Kevin continued to emphasize, "This technology has been applied to most of Content ’s target markets, including mobile devices, gaming devices, consumer electronics, automotive electronics, accessories, etc. Bluetooth occupies a leading position in many integrated products and standards, It remains an important part of Marvell ’s overall wireless strategy. "

Kevin emphasized that there is significant synergy between WiFi, Bluetooth and NFC technologies, and Marvell will continue to focus on providing differentiated portfolio products for important market segments.

With 802.11ac Dongfeng, Marvell rides the wind and waves

Any technology requires certain standard restrictions to determine its standardization, and it is no exception in the field of wireless communication. Due to people's requirements for bandwidth, the previously developed standards such as 802.11.n have gradually failed to meet the current high-speed, intelligent In order to meet the requirements of communication, IEEE has been implementing a new generation of standards 802.11.ac and even ad standards before. The new standard has a significant improvement in bandwidth and other aspects compared with the old standard. With the comprehensive speed-up broadband service, it can provide customers with Bringing a good experience, Marvell has faced the determination of this standard, how to deal with it? The editors of electronic enthusiasts discussed this issue specifically with Kevin Tang. Kevin said that Marvell launched the world ’s first 11ac MIMO 2x2 combination product Marvell Avastar 88w8897 for mobile and consumer applications in the middle of last year, and recently launched a global for high-performance enterprise / retail access points and carrier-grade video delivery applications The first 11ac MIMO 4x4 product Marvell Avastar 88w 8864.

Take the 820.11ac east wind, Marvell rides the wind and waves

Kevin said that based on previous WiFi standard promotion experience, it is expected that the retail and computing markets will lead the first wave of 11ac product adoption. Later in the year, enterprises, digital homes and mobile spaces will gradually keep up. In addition to continuing to provide existing dual-band 11n products, Content ’s plan is to work with their market leader customers to promote the widespread adoption of their MIMO 11ac products in infrastructure and client applications, and integrate the 11ac standard into their Promoted as a key highlight in flagship products. Looking ahead, as the 11ac market continues to grow, Marvell will continue to launch other 11ac updated products, including stand-alone products and combined products combined with other complementary wireless devices.

In the exchange with Kevin, we convey this message from time to time-with the efforts of Marvell and other manufacturers, wireless technology and its standards will make greater progress in the near future, and it will be more convenient for our lives. Sex, the experience is more perfect. We believe that the mobile payment, high-speed wireless, Internet of Things and other technologies we expect will soon come to all of us and walk into all of our lives.

This article is transferred from the "Special Issue of Wireless Communication" by electronic enthusiasts. For more exciting content related to wireless communication, please download the special issue to read: http: //? Clickfrom = contentpage0312

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