Time went to 2013, after Samsung released the eight-core processor Exynos 5 Octa, MediaTek, a rising star in the global mobile phone processor field, grabbed the big brother Qualcomm and officially released the eight-core processor MT6592. This processor has not yet been on the market, it has already stirred up a burst of gunpowder in the industry. As one of the core indicators of smart phones, mobile phone CPU cores are constantly being upgraded. Huawei, ZTE, Meizu and other manufacturers have expressed that they will launch their own eight-core flagship products as soon as possible. In the fierce market competition, the "nuclear war" is intensifying, and what countermeasures do processor manufacturers have? Analysis of competition situation of international mobile phone chip manufacturers International mobile phone chip manufacturers mainly include Qualcomm, Broadcom, Samsung, Marvell, Nvidia and Intel. Qualcomm is a well-deserved boss, with many high-end customers, and in view of the strong demand for entry-level smartphones from Chinese users, Qualcomm is also stepping up to invade this market and strengthen the performance of low-end processors. Although the profit is thin, Qualcomm hopes to Quantity to ensure profit. In terms of technology upgrades and updates, real-time voice capabilities are expected to become standard on Qualcomm Snapdragon 800 processors. Broadcom -With the rapid development of China's smart phone market, Broadcom is also paying more and more attention to this market, and has successively launched targeted market strategies. In terms of talent allocation, Broadcom recently tapped Li Tingwei, Marvell's global vice president and general manager of China, mainly to expand business in the Chinese market. Samsung launched the world's first mobile eight-core processor Exynos 5 Octa at CES 2013, leading the trend of the eight-core battlefield. Exynos 5 Octa is based on the 28nm process and uses ARM's big.LITTLE / Cortex A15 architecture (low power consumption, high performance). This Exynos 5 Octa octa-core processor consists of 1.8GHz A15 architecture processor and 1.2GHz A7 architecture processor. The 3D gaming performance of this processor can be as much as twice that of all products on the market, and the power consumption is reduced by 70% compared with the previous one. With Marvell's own strong design and mixed-signal design capabilities, Marvell can provide customers with the most critical core devices and modules and comprehensive solutions. From the latest mobile phone modems, to CPU, GPU, Video, robust wireless connections, and leading solid-state storage technologies, these technologies are highly integrated in a fully integrated platform solution. Marvell has created a "one-stop" world-class technical solution. NVIDIA, the world's leading developer and manufacturer of graphics processors, NVIDIA 2008 began to get involved in the mobile terminal chips. Despite the poor market performance of its Tegra generation products, the dual-core Tegra2 and quad-core Tegra3 processor chips that were first introduced in the follow-up have caused quite a stir in the industry. Intel has jointly launched mobile phone products with Lenovo and Lava. It will be a common opponent of all large chip manufacturers. In the smartphone chip market, these chip manufacturers use basically the same design. Compared with them, Intel uses a completely different chip design. Although Intel ’s market share so far has been small, who knows what will happen in the future? Analysis of the competition situation of domestic mobile phone chip manufacturers Domestic mobile phone chip manufacturers mainly include MediaTek in Taiwan, Spreadtrum, Lianxin, Huawei HiSilicon, Rockchip, Quanzhi and Juli in mainland China. MediaTek -Compared with Qualcomm's many high-end customers, MediaTek's mass base is very good. MediaTek has a large number of loyal supporters in the Chinese market. The domestic low-end mobile phone chip market has always been dominated by MediaTek in Taiwan and Spreadtrum Communications in the Mainland. Especially in the field of copycats, Taiwan MediaTek has basically monopolized communication chipsets and reference designs. MediaTek has never made the most advanced technology, but his speed of technological follow-up and innovation is amazing. He can use the largest resources to make the most needed products on the market in a short time. Targeting a certain market, entering at the best period of its rapid growth, and then concentrating all forces to attack this market has always been MediaTek's magic weapon, so it rushed to release eight-core processor MT6592 before Qualcomm. Manufacturers such as Spreadtrum, Lianxin, Huawei HiSilicon, Rockchip, Quanzhi, and Juli in mainland China mainly benefited from the outbreak of China's low-end smartphone market, seizing the opportunity to develop rapidly. Lianxin has recently launched the LC1813 quad-core smartphone chip and entered the quad-core battlefield. Spreadtrum has also begun to exert its strength on the quad core. And Huawei HiSilicon expressed its desire to compete for eight cores.
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At the beginning of last year, the HTC ONE X mobile phone with Nvidia quad-core processor was first released. Immediately afterwards, the Samsung Galaxy SIII, which was built on its own quad-core processor, debuted. By August 2012, the Qualcomm quad-core processor was officially unveiled with the release of Xiaomi 2. In contrast, MediaTek's quad-core processor MT6589 is the slowest to market. However, with its low power consumption and low price, MT6589 is widely used in many domestic mobile phones. This year, international brands including Sony have also begun to adopt the processor. For a time, MediaTek's quad core did not lose momentum to Qualcomm's quad core.
July 25, 2020