Can Apple's Star Effect Resist Resistance to Group Wolf?

Recently, the developer preview version of Mac OSX Mountain LiON, Apple's next-generation desktop operating system, surfaced, releasing two signals: First, Apple will be more interested in the Chinese market, and second, Apple will use the star effect to strengthen its convergence advantage.

The new Mac operating system incorporates a number of features in Apple’s flagship mobile device, which is at a time when competition from hardware vendors is fierce. Apple CEO Tim Cook said he hopes to make the Mac more like an iPhone. Providing a similar user experience across devices, Apple's practice of integrating operating systems has become a catalyst for convergence in the technology industry. In addition, the new Mac operating system integrates multiple localization applications for the Chinese market, highlighting the determination to strengthen the Chinese market. Previously, Cooke said at the Goldman Sachs Technology and Internet Conference that Apple's performance in the first quarter of 2012 also said that the future will focus on the Chinese market.

iPhone Glow Helps Mac to Strengthen the Chinese Market Recently, the Chinese mainland market, which has not been included in the list of new products for Apple's initial launch, has been connected with Apple as never before. On the one hand, Apple products were successively discontinued due to the prosecution of Shenzhen Proview. On the other hand, Apple CEO Tim Cook recently expressed confidence on the Chinese market on several occasions and affirmed the appeal of the iPhone in the Chinese market.

Apple's latest release of the next generation of desktop operating system Mac OSX Mountain Lion's developer preview version, features a wealth of optimization for Chinese users, integrated Sina microblogging, Tudou, built-in input method improvements and Baidu search , indicating that the company pays more attention to the Chinese market.

Cooke said at the previous Goldman Sachs Technology and Internet Summit that sales of Mac computers in China increased by 100% year-on-year last year, while the Chinese personal computer market only grew by 10% last year, and Mac's growth rate is 10 times that of the industry average. Cooke said that this further proves the explosive growth of the Asian market, especially China.

In the first three quarters of last year, Apple sold 5.6 million iPhones in China, which made it the fourth largest smartphone manufacturer in China. Cooke hopes to use the halo effect of the iPhone to further increase Mac sales in China.

Take the "China Road" that is different from Steve Jobs

According to Apple’s financial report, China is the second largest market outside of Apple’s homeland and the fastest growing market for Apple. At present, Apple has 6 stores in China, more than 200 agents, as well as online stores. Although Russia and the Middle East market have great potential, but these countries do not have such a complete strategic layout, China is still the next strategic focus of Apple, and the layout will even be gradually equal to the United States.

Unlike Jobs' arrogance of the Chinese market, Cook, a more pragmatic person, changed his attitude. This change is nothing but the unlimited potential of the Asian market, especially China. He believes that the Chinese are entering the middle class and will soon become Apple's second largest source of revenue.

In fact, the Chinese market has already contributed a lot of profits to Apple. Last year, Apple's sales in China reached an astonishing $13 billion. Perhaps when the Apple iPhone 4S was sold in the Chinese market, the chaotic scene of the crazy looting of the out-of-town oxen at Sanlitun shocked Cook and really stimulated Apple. In the financial report conference call for the first quarter of fiscal year 2012, Cooke said that the demand for the iPhone 4S in the Chinese market "is far beyond expectations."

At present, China has 1 billion mobile phone users, of which 102 million use smart phones, which highlights the important role mobile phones play in the process of China entering the digital age. The introduction of iPhone 4S by China Telecom undoubtedly will set off a new wave of Apple. After the training of the Chinese 3G market in 2011, or in this year ushered in a period of rapid development, the market demand for smart phones, tablet computers will surge. The iPhone halo will help Apple's sales of Mac devices, because in China, Mac computers have doubled in sales every year in recent years, and China is the only country in recent years that is spending billions of Apple devices.

Whether the Fusion Advantage can withstand the Wolves tactics The new Mac operating system incorporates a number of features in Apple’s flagship mobile devices. Mountain Lion ported most of the features from the iOS platform to the notification center, game center, and so on. Apple aims to tell users that mobile devices, laptops, and desktops are destined to come together, which may open up new trends in the technology world.

Cooke said he has seen iOS and Mac OS X as "the same system with extra features." Notebooks and tablets will still coexist, but it does not rule out the possibility of further fusion of the two technologies. He also admitted that Mac computers may end up adopting the same chips as the iPhone and iPad—porting Mac OS to ARM-based processors or iOS to Intel-based processors.

The combination of Mac OSX and iOS features also demonstrates Apple's ambitions in the Chinese market. Cooke emphasized that the hot sales of the iPhone have drastically boosted sales of Mac computers. We cannot know the specific sales of other products such as Mac and iPhone in China, but in any case, Mac's current performance in China is certainly significant to Apple.

However, Apple also faces fierce competition in the Chinese market. Due to the increased competition from Chinese mobile phone manufacturers and some users waiting to purchase the iPhone 4S, Apple’s share of the Chinese smartphone market in the fourth quarter of 2011 fell for the second consecutive quarter. Market research firm Gartner also released the latest data to support this assertion. In the fourth quarter of 2011, Apple’s share in the Chinese smart phone market fell to 7.5%. At the same time, Huawei’s market share rose to 12.6%. ZTE’s rise to 11.1%. In the fourth quarter of 2011, Samsung has replaced Nokia as the largest smartphone manufacturer in China. It is clear that Apple is facing fierce competition from overseas giants such as Samsung and local vendors such as Huawei and ZTE.

In spite of this, China's mobile operators are still actively cooperating with Apple, and consumers are rushing to Apple. Perhaps Apple's advantage lies precisely in the construction of a unified product experience. The iPod created a halo effect for the Mac. When the iPhone was launched, it also created a halo effect for the Mac and created a halo effect for the iPad. The synergy between these products is a logical path chosen by Apple after research. "Through this In this way, after users experience these products, they will think that the integration between them is reasonable.” Whether in smart phones, tablet computers, Macs, or smart TVs in the future, the effect of this is to make Apple have a lot of loyalty. High-level users convert this into substantial profits.