Three Constraints in LED Market Development

LED has many advantages such as environmental protection, energy saving and high efficiency, long service life, etc. Under the dual stimulation of national policy support and market interest, the current rapid development of the domestic LED industry scale, whether it is a professional LED manufacturer, a traditional lighting company, or the outside world Capital, have flocked into the led lighting field. However, compared with the ups and downs of the upstream segment, due to the fact that the price is expensive, the quality is uneven, and the degree of consumer awareness is not high, the popularization of LED in the terminal market still faces multiple challenges.

LED market development of the three major constraints 1, the price is expensive Compared with incandescent lamps, energy-saving lamps, led lamps prices from 10 times to tens of times. The high price has greatly affected the sales of LEDs in the market.

2, uneven quality in the various quarters crazy to enter the market and the market's low-cost vicious competition, the LED industry appears mixed quality, market confusion, affecting the purchase of led lamps in the hearts of consumers credit.

3, consumer awareness is not high as a new thing LED lighting, at present, many consumers do not really understand LED lamps, LED industry in general is not high awareness, which directly led to many dealers lack of confidence.

Breakthrough: LED promotion problems Three ways to solve the above three difficulties, we believe that LED lighting to fly into the homes of ordinary people, we must reduce the price of LED products through technological innovation, improve product quality, and increase publicity, so that more consumption Understand LED.

1, to break the LED price magic curse this year in June, Mulinsen shares once again on some led bulbs and LEDT8 light pipe a substantial price adjustment, the price adjustment rate of more than 40%. This is the second round of price adjustment measures implemented by Mulinsen since the beginning of this year, and the cumulative price increase rate has reached 70%.

With the continuous advancement of LED technology and the continuous decline in cost, the price of LED lighting products has also been declining in recent years. This has overcome the first difficulty for the popularization and application of LED lighting.

2. Technological Innovation Casting Good Quality At present, the LED market is in the Warring States period where princes are struggling. LED product prices are chaotic and quality is uneven. Therefore, high-quality, cost-effective LED products have become an urgent market demand.

This year, Morisen shares a partnership with Philips Lumileds, a leading global LED device manufacturer, through Philips Lumileds' global partnership program. Philips Lumileds will exclusively provide high-quality LED device products based on the high-end positioning of the family of light source brands. At the same time, Mulinsen also worked closely with the Taiwan Industrial Technology Research Institute to solve many structural technical problems of LED lamps in structural design, appearance design, and thermal design.

The led company represented by Mulinsen, through continuous strengthening of product R&D and innovation, provided customers with high-quality LED products through technological innovations and product upgrades, conforming to the trend of LED new light sources entering millions of households.

3. Strengthen publicity and promote the popularization of LED knowledge to popularize knowledge of LED lighting. At present, governments and enterprises have conducted LED concept dissemination to the public through LED exhibitions, experience halls, media reports, and other methods to create a good publicity range and spin up the LED industry. "China's good voice." On October 18, the first LED Theme Pavilion opened in Guangdong Science Center. The 10 outstanding LED companies represented by Mulinsen have won the title of “Guangdong Province LED Theme Park Exhibition Base”.