Four major questions to interpret Win8 new business opportunities

How far will it take for consumption to create a new era

System software developers such as Microsoft and Google, and Internet giants, have turned to the hardware market under a new pattern and launched more intense competition with Apple. Looking back at the mobile market in recent years, Microsoft does not seem to be very angry about the market other than smart phones. Apple and Google have become the overlords of new markets. However, with the successive launch of WoA, Windows Store, and Surface, we see that Windows 8 has fully proved Microsoft's determination. For giants, the direction of progress is naturally far greater than the starting point.

Not long ago, an old magazine was opened, and mobile phone wallpapers and ringtones paid downloads in the attached pages evoked the memory of the mainstream mobile phone applications of the author ten years ago. Today, ten years later, these seemingly pediatrics have long faded from our sight. , iPhone can even make video quickly, while sighing at the rapid changes in technology while reviewing the tablet computer development in the past two years, its application category gradually began to move closer to the traditional PC, some people will ask, on this young platform, consumer content How far is it to create content?

For a long time, the Tablet PC has been controversial. The most fundamental problem is that it does not completely solve practical problems in work and life. Although with the development of the industry, some brands have actively jumped out of the consumer content circle and started to design a tablet that can create content. . At this time, the operating system's compatibility with applications has become a top priority. Although we can choose a lot of Office, Microsoft Office is recognized as the most anticipated office software.

Microsoft Ballmer: Tablet Office will be consistent with the PC version of the function

On October 26th, it will be the most strategic conference for Microsoft in the past two years. The Windows 8 operating system will inject fresh vitality into the tablet market. In the traditional PC market, Microsoft's influence need not be mentioned. The software developer camp that it owns is by no means the same as Apple and Google. The Win8 tablet will be a true ultra-mobile computer, which will truly affect the traditional PC market.

We noticed that the Microsoft Windows 8 Pro Surface is equipped with a stylus pen. From a business point of view, this can satisfy the application of some enterprise internal affairs. At the same time, this pen can also bring design and art to the tablet PC. It lays the foundation for the advanced concepts of “paperless”. Auto CAD and Maya can make the entire application with minimal touch optimization. The system has been relocated to the tablet to serve users of the new platform faster and at a lower cost. The temptation for content creation tool developers is not small.

Microsoft has launched two versions of the Surface, one with an ARM processor and one with an x86 architecture processor. The former has already begun pre-sales, and the price is close to the Apple iPad and other tablet PCs, positioning it as a "lightweight" application. Thanks to the familiar PC core, the full-featured features are easily reflected when running traditional applications and become the main tool for creating content like a notebook.

The potential applications of Windows market

From the DOS to the Windows interface, Microsoft Windows has become an enlightenment teacher for many friends to learn and use PCs. Compared to the era of code knocking, the graphical interface is more conducive to content creation. For a long time, Microsoft's Windows operating system firmly controls individuals and companies. Market, Imagine, under the new platform of concern, how big the future market will be.

Not long ago, Microsoft Surface issued pre-sales in Suning Tesco, marking the official entry of Windows 8 into the world of tablet PCs. In fact, Microsoft has long been deploying its eco-environment, software developers, application stores, OEMs, etc., from various perspectives. According to past experience, working for Microsoft is clearly more reliable.

If you pay attention to tablet information, you can often see that the Apple iPad has infiltrated into foreign military, medical, and campus areas. You can't help but lament that the "lightweight" platform of iOS can attract the attention of the industry market so quickly that you know that these have long been Microsoft Windows site. However, I believe that the initial attraction to the market is the product category itself, not the operating system or ecosystem level. In the industry market, Microsoft naturally has a lot more than Apple and Google. This time Microsoft's Windows 8 stationed in the field of tablet, the business management of global-scale enterprises has been solved, I think long-disturbed industry users or potential users can finally look directly at security and compatibility Sexual problems.

25% of tablet buyers are waiting for Win8 tablet (Source: Alphawise)

As a long-term partner of Microsoft, Intel has the same view. While emphasizing the advantages of process technology and instruction sets, the compatibility with common software has become the highlight of external publicity. For a long time, Wintel Alliance has dominated the personal computer and server market. Although ARM chips are very active in the mobile Internet field, I think that general consumers are more concerned about the front-end application experience, as long as they have excellent ease of use and content support. What chip is not important.

Microsoft Windows 8 establishes a connection between tablet software developers and upstream chip makers. Compared to chaos on the Android platform, this bridge that has been developed by Microsoft for many years has long been formed.

In the social production and life, the tablet computer can solve the interactive problem very well. The traditional display screen is replaced with a flat panel and becomes a better information inquiry device. In the areas of catering, education, medical care, exhibitions, and military, tablet computers are also needed. Currently, Lenovo, Samsung, Asus, and Dell will all launch Win8 tablets. These manufacturers from the PC field will become the pioneers. The OEMs that will come later will provide more abundant products and market segments within the product line. In addition to competing with the iOS and Android consumer markets, customizing solutions for companies and industry markets will become a new growth point for the tablet market.

How strong are the competitions within and outside the environment?

In June of this year, Microsoft CEO Steve Ballmer showed the Surface tablet at the conference in Los Angeles. According to Microsoft's blueprint, the future Win8 tablet chip will be divided into x86 and ARM architectures. The two most mainstream product camps have little frontal confrontation in the embedded market. In addition, there is almost no direct confrontation in the familiar notebooks, smartphones, and tablet markets. Wintel and WoA will soon be short-sighted.

Wintel architecture, the industry leader Intel became the best point of view, not long ago it released the Atom Z2760 processor for tablet PCs, much OEM concern, then a variety of first-line brands to follow up, on the other hand Windows 8 Pro version of Microsoft Surface adopts Intel's high-end Core i5 processor and believes that the shipment of chips in the future will not be small. Many partners, strong performance and excellent compatibility are the biggest advantages of Intel. The difficulty of entering Microsoft Win8 into the industrial market is naturally much smaller than that of the ARM camp.

In the ARM architecture camp, Qualcomm, Invista, Samsung, and Texas Instruments have firmly grasped most of the international market share. Although the threshold for chip manufacturing under ARM's technical support is not very high, it is very difficult for other small plants to shake the four. Everyone's position. The Windows RT tablet equipped with an ARM processor is superior in terms of battery life, portability, and price.

In the future Windows RT tablet market, competition within the environment is inevitable. Qualcomm's baseband chips are very mature and have a lot of customer resources in the smart phone market. Nvidia is relatively more deeply cultivating GPUs. It has close cooperation with App software developers. Samsung and Texas Instruments have lowered the threshold for cooperation in recent years to some small and medium-sized enterprises. More opportunities, the market share in the low-end market is not small.

On the other hand, the entire Win8 Tablet PC product line will undoubtedly impact the PC market. Compared with the previous lightweight system "iOS" and "Android" platforms, the impact of the Windows 8 Pro tablet will be far more profound.

Taking Microsoft Surface as an example (i5 version), its product attributes appear to be cross-border. Although the computing core is at the end of the screen, it belongs to the category of tablet computers. However, because it is equipped with a relatively complete external keyboard, it can be used as a general notebook from an application point of view. For use, there is no need to worry about performance, and equipped with a touch function. Under the general trend of product line integration, this "dual mode" is still very attractive.

Win8 tablet or will have a profound impact on the notebook market

Unlike Google, Microsoft’s earlier “4+1 strategy” (starting forces: Lenovo, Samsung, Asus, Dell+Microsoft) created a high threshold for the industry. In terms of upstream chip vendors, Nvidia, Qualcomm, Texas Instruments and Intel Go to war and start internal competition. Microsoft's strategy is very clear, that is, first become better and then become larger, more consistent with its style of winning.

How fast is the integration of industry into the application core

As of today, the tablet PC industry has developed for three years. As the world's best-selling product, Apple iPad has not been considered as an industry leader since its earliest days, and has driven thousands of global manufacturers into the blue ocean market. With the rapid development of the market, product positioning and functions have been continuously subdivided. What role the emerging tablet PCs currently play in the entire IT market is a hot topic for tablet consumers and practitioners.

The IT industry must be divided for a long time, and it must be divided for a long time. Tablet PC itself is a product that is subdivided from laptops. Now that Microsoft is returning to the traditional PC market with Microsoft Windows 8, the trend of convergence has begun quietly. Last year, Asustek introduced a tablet computer based on the concept of distortion, which is actually a tablet-based notebook application.

With Microsoft's "soft power" in the industry, Win8 tablet can quickly enter the consumer and industrial markets. In essence, the future Win8 tablet based on x86 architecture will have a fierce collision with the existing traditional PC market, and the tablet PC will be given more PC attributes.

Wu Haijun, Chairman of the Shenzhou Group, pointed out that in the future tablet PC market positioning, he pointed out: “There is no difference between Ultrabook and Tablet PC in the future. Intle and Microsoft will promote the integration of the future Ultrabook and Tablet PC. They will be the future technology. The new darling. Ultrabooks will have a variety of forms. Now it is just a different name. It will slowly blend in the future."

Microsoft Win8 promotes rapid integration of product lines

Microsoft Win8 will bring a new ecological environment, new business battlefield. The new market has great potential. OEMs, upstream chip makers, software developers, and peripheral manufacturers are all closely watching and planning this new business. The Win8 tablet is obviously not the next iPad or Google Pad. OEMs in the Microsoft environment can meet the needs of the consumer population and they can serve existing industry customers. This is in contrast to the weak parts of Apple and Google.

Ten years ago, Bill Gates put forward the concept of tablet PC. Microsoft showed the real product to the world, but it did not come to people.

Ten years later, despite Apple and Google taking the lead, Windows 8 will soon become a turning point in Microsoft’s mobile space, accelerating industry integration. Now, Microsoft has some things that may change the rules again.

Written at the end:

In the field of tablet PCs, business and industry markets are about to usher in opportunities. This is in line with the development trend of the industry: that is, the development of the industry market and consumer market is a leap forward. For example, laptops were originally designed for mobile office. After several years of development to the fast-disposal market, this entertainment book has become prevalent. Today, ultrabooks have brought the industry back to its original line. Apple activated the tablet market and continued to improve its entertainment capabilities. Soon after, the tablet PC commercial market will soon be opened. This time the leader is the giant Microsoft.

According to industry analysts, Win8 tablet needs to face word-of-mouth testing after being listed. From the current situation, VW is looking forward to Microsoft's new system, especially the cloud application and the touch part, and the fusion of multiple product lines has made the industry We are very much looking forward to real consumer demand that should emerge before Christmas.

For mass consumers, the current tablet is still an entertainment product. Compared with traditional PCs, the depth of applications is far from enough. For industry users, there are relatively few things tablet computers can do today. There is still considerable space for breadth mining. Judging from these two latitudes, there is no shortage of challenges for the entire industry, but I believe that these two points are what Microsoft is best at.