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At the beginning of 2010, Hyun Shuo Optoelectronics was positioned as a follower of the market, targeting several of the top manufacturers in the industry at the time; in 2011, Hyun Shuo was positioned as the top challenger in the industry; now Zhao Yutao, Chairman of Hyun Shuo Optoelectronics A farther dream is to be a leader in the back-end segmentation.
5 years of thick accumulation of hair, 5 years of hard work, 5 years of intensive cultivation, 5 years of hard work... In the past 5 years, under the leadership of Zhao Yutao, Hyun Shuo photoelectric step by step, from scratch, from small to large, enterprising, The company has grown up and made great achievements today.
In the recently announced 2014 High-tech Golden Globe Awards, Hyun Shuo Optoelectronics won the Golden Globe Award in the “Back-end Packaging Equipment†category of the 2014 High-tech Golden Globe Award for its newly developed SMD-LED automatic spectroscopic tape-making equipment.
Before precise positioning Hyun-seok Optoelectronics latecomers <br> <br> few years, LED industry has just entered the Chinese mainland, many treasures to explore the capital as a general rush, LED business for a time have mushroomed everywhere. However, after several rounds of hot money investment, the LED boom has gradually receded. It shows that the manufacturers have various business difficulties, stop production or collapse, and the industry has begun to enter the reshuffle period.
"Now the industry is no longer like the past, not everyone can enter, before a little money can directly come to vote for LED." Recalling the past Zhao Yutao could not help but sigh, once he blindly entered the LED industry, a large number of people have been eliminated . Exclaimed, Zhao Yutao was fortunate to have his own judgment on the market situation and the accurate positioning of the market. He believes that only professionalism can go further.
"In fact, every company can do all the product lines, but each family's energy is limited." Zhao Yutao said that the final reason for choosing the back-end equipment is that Hyun Shuo is more willing to put some of it in limited energy. The product is refined, and it is not intended to divide the autumn as a whole. After all, the product positioning is not accurate and it is difficult to have characteristics.
Quality and service are the king of the company. “The packaging factory is a sandwich-like state. It is squeezed by the upstream and downstream. The packaging will go in two directions. One is horizontal and vertical integration, and the scale is large. Second, the downstream lamps Extension. The future manufacturers of packaging and lighting, and lighting manufacturers will reach a ratio of 3:7." Zhao Yutao stressed that quality and service is the king of the domestic packaging equipment companies break through. Now enterprises must prepare for the "four steps" if they want to break through.
First, with product-driven channels, the growth of the enterprise must have a clear market positioning and product positioning. It is the only way to open the market with strong products. Second, to improve the brand with cost-effectiveness, companies do not have to be obsessed with branding. , technology, quality, service to meet customer needs; Third, to extend the product line by brand, the company to identify its own market positioning through the advantages of products + services; Fourth, capital integration products and brands, the power of enterprises through capital Do a good job in system marketing integration, provide customers with more value-added services and bring more solutions.
Diversification is the Future Development of the business <br> <br> enterprise development to a certain stage, single business will restrict the development of enterprises. Hyun Shuo Optoelectronics, which is mainly engaged in single-split tape knitting machines, began to deploy as early as 2013. “At that time, we established the high-end automation division. The establishment of this division was not only to support the LED field business, but also to use this as a basis for a wider application market.†Zhao Yutao said that with the company’s R&D team, Hyun Shuo Photoelectric Focus on new business areas such as automated assembly lines.
"In fact, many customer developments are subject to the inability to improve production efficiency, and the market demand is increasing. At this time, the demand for automated assembly will gradually increase." Zhao Yutao said that there are not many participating companies in China, but it is an opportunity market. This also has a certain threshold. Through years of accumulation in equipment research and development, Hyun Shuo Optoelectronics has laid a solid foundation in the core technology of automation.
“The addition of Hyun Shuo Optoelectronics provides another high-quality supplier for this market.†Hyun Shuo has two business lines, one is LED business, with LED splitting, braiding machine, LED automatic assembly machine as the core equipment, other It will be extended one by one with automation technology as the core. Zhao Yutao said that automation, intelligence and diversification will be the trend of LED packaging development in the future.
It is understood that the fifth anniversary of the Hyun Shuo Optoelectronics will usher in a number of VIP guests in the LED industry to share the future of the industry. There will be multiple surprises in the celebrations to welcome the guests. 
[Text|High-tech LED reporter Wen Zhao]--The 5th Anniversary of Hyun Shuo Optoelectronics and the celebration of the new site on the 30th, December 30, Shenzhen Hyun Shuo Optoelectronics Technology Co., Ltd. (hereinafter referred to as "Hyun Shuo Optoelectronics") will usher in " In the past five years, the five-year anniversary and the celebration of the new site.
October 28, 2020