How to deal with market chaos in the digital signage industry

Under the current market economy, various businesses have emerged in an endless stream in order to seize market share, competing for price cuts, counterfeiting, shoddy and so on have all become competitive means of seizing the market. Digital signage industry also has such a situation, but no matter in which industry, such chaos not only damages the interests of the formal enterprises, but also is not conducive to the formation of brand strategy, and is not suitable for the long-term stable development of the industry. In the face of such chaos, Super Bright Display System (Shenzhen) Co., Ltd. has mainly adopted the following countermeasures:

First, pay attention to market changes and accurately and quickly grasp market information. Nowadays, the application of digital signage is becoming more and more popular. Digital signage is active in all walks of life in commercial establishments, airports, railway stations, banks, schools, hospitals, hotels, and tourist attractions. Digital signage has become the most popular in marketing and media promotion. One of the effective means. With the continuous expansion and subdivision of market demand, the digital signage industry has gradually become saturated in indoor applications, while the outdoor market has just begun. There is a lot of room for development. Digital signage is bound to grow outdoors, so Superlight has nearly 10 In recent years, it has been focusing on the research of outdoor highlighted digital signage-related technologies, and the development of various application software has improved the convenience of consultation and search, enhanced entertainment interest, and the introduction of convenience services and personalized design will attract more The audience stopped for digital signage.

Second, improve product technology content, adhere to the high quality of products. The main product of Chaoliang is the outdoor high-brightness multimedia LCD digital signage. As the technical threshold of LCD outdoor applications is relatively high, some non-professional companies produce products that do not pass quality, have high power consumption, and have too fast brightness decay. Short, no-brightness intelligent control and remote working status monitoring cannot solve the problem of continuous and stable work for a long time. Even some high-profile screens of well-known foreign brands cannot solve the problem of black screen phenomenon when the display screen absorbs heat in the sun. Through several years of R&D and continuous innovation, the company successfully upgraded the outdoor LCD display with a bright backlight, resulting in lower power consumption and higher brightness of the outdoor LCD display. It is stable and continuous work 24 hours a day, with a light decay period of 4-5 years. It truly achieves low power consumption, high brightness, high stability, and high reliability, reduces operating costs, and ensures the return on investment of customers. In terms of ensuring product quality, all LCD screens purchased by the company are industrial-grade A-level products in the formal channels. As early as in 2008, the company has passed the ISO9000 quality management system certification and was updated to ISO9001-2008 edition in early 2014. The company not only increased the technical content of the product, but also ensured the product's production quality.

Third, according to market demand, continue to introduce new. In the age of information networks, people are increasingly favoring simple and convenient products. Digital signage is also being developed in this area. For example, human sensing technology, biotechnology, naked eye 3D display and digital signage are combined, which will be extremely convenient. The vast number of consumers. With the gradual maturity of the digital signage market and the development of the overall market in the direction of large size, the outdoor applications of LCD video wall need to be developed. For outdoor splicing screens, one unavoidable issue is display brightness. This year, based on this market demand, the company successfully developed a high-bright ultra-narrow LCD splicing screen with brightness of 2000 nits. We may not be the first company to highlight and spliced ​​LCD screens in China, but I can say that Chaoliang is the most professional and reliable company in the country that can provide ultra-narrow screens. Only in accordance with market demand, continue to introduce new, so that "I have no people; people have me", to maintain the leading edge technology, in order to comply with the development of the times and maintain the industry's leading position.

Fourth, expand sales channels and increase market share. Digital signage, as a carrier for advertising and promotion, also needs to be advertised and promoted, so that more investors can realize the charm and market of digital signage. In terms of promotion, efforts were made in online marketing. The revised company website made product information more comprehensive, invested more resources, and promoted the company's products in major websites. At the same time, it actively participated in industry exhibitions to increase company exposure and increase awareness. In addition, most products of Chaoliang passed CE certification and successfully entered the European market.

Since the establishment of the company, in the past 10 years, we have consistently adhered to the path of sturdy technology and high quality. Although this road has been very hard, this is the long-term path for sustainable development of the company, so even if it is all I still remain alone.

Some people say that the digital signage industry is a sea and holds hundreds of rivers, but I have always felt that the digital signage industry is a cloud, because the sea is still big and there are still margins; the cloud is small and can be connected. In the new year, Chaoliang Company is willing to work together with industry colleagues and friends to meet the opportunities and challenges of the new year.