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In 2018, the VR market experienced a new wave of price competition. Reports indicated that Microsoft's Windows Mixed Reality (WMR) headsets saw price reductions exceeding 50%, with major brands like Acer, Lenovo, and HP also offering significant discounts. This aggressive pricing strategy was aimed at making virtual reality more accessible to a broader audience.
The appeal of Windows Mixed Reality lies in its competitive pricing and user-friendly setup. When it first launched at the end of 2017, the WMR headset was priced similarly to the Oculus Rift, which was around $399 at the time. However, the recent drop in prices has made it even more attractive for consumers.
[Image: Microsoft Windows MR head ushered in a jump price of more than 50%]
*Source: http://i.bosscdn.com/blog/o4/YB/AF/piuQ-AR3rIAAYNHwthoXI139.png*
In 2017, the Oculus Rift went through several price cuts, dropping from $800 to $400, which helped it gain popularity over the HTC Vive on platforms like Steam. However, 2018 marked another round of intense competition. According to reports, Amazon currently lists Acer, Lenovo, HP, and Dell’s Windows MR headsets at over 50% off, with prices hovering around $200.
It remains unclear whether these reduced prices are temporary or permanent. Notably, none of the product pages carry a “promotional†label, but this is reminiscent of the Black Friday sales of 2017, when similar discounts were clearly marked as promotions.
Interestingly, this price drop is primarily seen on Amazon.com, and even Microsoft’s official website now shows discounted pricing. For those looking to get into Windows Mixed Reality, this might be an ideal moment. Additionally, both HP and Lenovo offer direct shipping to China, often at a lower cost than purchasing locally.
September 21, 2025