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In 2018, the VR market saw a new wave of price competition. Reports indicated that Microsoft’s Windows Mixed Reality (WMR) headsets had dropped in price by over 50%, with major brands like Acer, Lenovo, and HP also offering significant discounts. This aggressive pricing strategy was aimed at making immersive technology more accessible to a broader audience.
The appeal of Windows Mixed Reality lies not only in its competitive pricing but also in its ease of setup compared to other systems. When it first launched in late 2017, the WMR headset was priced similarly to the Oculus Rift at $399. However, the recent price cuts have made it even more attractive, especially for consumers looking for an affordable entry into VR.
A screenshot from a blog post shows the dramatic price drop of Microsoft’s WMR headsets, highlighting how much they’ve fallen. The image serves as visual evidence of this trend, showing a significant reduction in cost.
Oculus Rift had previously gone through three price reductions in 2017, dropping from $800 to $400, which helped it gain popularity on Steam over the HTC Vive. Now, in 2018, the market seems to be entering another phase of price competition. On Amazon, several Windows MR headsets from brands like Acer, Lenovo, HP, and Dell are now selling for under $200—more than a 50% decrease.
While it’s still unclear whether these prices are temporary or permanent, none of the product listings currently feature a “promotional†label. However, the last time these devices were priced around $200 was during Black Friday 2017, when clear promotional banners were displayed. This suggests that the current pricing might be part of a strategic marketing move.
Notably, these price drops are primarily seen on Amazon.com, and even Microsoft’s official website is offering discounted prices. For those interested in trying out a WMR headset, this could be an ideal moment to purchase. Additionally, HP and Lenovo models support direct shipping to China, often at a lower cost than buying locally.
September 21, 2025