Lianjian Optoelectronics (300269), which is the first to build outdoor media, disclosed its 2015 annual report on the evening of April 18. The revenue was 1.523 billion yuan and the net profit was 224 million yuan, up 56.95% and 66.95% respectively. Among them, outdoor advertising media and public relations services accounted for half of the total revenue, and the prototype of “Digital Outdoor Media Group†has also taken shape. In the past few years, Lianjian Optoelectronics has been based on the strategic goal of “Digital Outdoor Media Groupâ€. Through the establishment of linkage culture, the acquisition of time-sharing media, Utopus public relations, easy-to-reach, accurate differentiation, etc., the business scope has covered including public relations planning, agency A number of service contents including execution, advertising platform, interactive activities, advertising resources and digital advertising equipment have initially formed a complete industrial chain of communication service business. According to the Lianjian Optoelectronics Annual Report, with the formation of the “Digital Outdoor Media Group†with digital advertising equipment, brand public relations services and outdoor media networks as the core, the marketing service capability has been further enhanced, and the asset scale and profitability have been further improved. Enhanced, the company has a clear integration of synergies, and its performance has increased significantly over the same period last year. In 2015, Lianjian Optoelectronics completed the acquisition of 100% equity of Youtuo Public Relations and 100% equity of Easystar, and completed the acquisition of 28.4% equity of Accurate Focus. Easystar and Utopu began to incorporate consolidated statements in March 2015, which contributed significantly to the company's performance growth. At the end of last year, Lianjian Optoelectronics also disclosed the announcement on the basis of the completion of the M&A Timeshare Media, Youtuo Public Relations, EasyCard, and Accurate Focus, and planned to acquire Shenzhen Lima, Litang Marketing, Yuanyang Media, Huaying Culture, and form a public relations. Six layouts of planning, agency execution, advertising platform, interactive activities, advertising resources and digital advertising equipment to create a digital outdoor environment ecosystem. At present, the above-mentioned major asset restructuring of Lianjian Optoelectronics has been reviewed by the M&A and restructuring committee of the listed company of the CSRC. The company's issue of shares and payment of cash to purchase assets and the raising of matching funds and related transactions have been conditionally approved. Lianjian Optoelectronics said that after the company received the approval, it will handle the delivery of relevant assets and issue shares as soon as possible. According to reports, if the above restructuring is successfully completed, Lianjian Optoelectronics can provide customers with public relations planning marketing, interactive event marketing, outdoor offline advertising marketing, Internet (including mobile internet) online advertising marketing, and horizontal advertising marketing. The collection and vertical access provide online and offline integrated marketing and performance marketing solutions. The Lianjian Optoelectronics Annual Report also stated that in the future, the company will also expand its outdoor media resources in major cities across the country on the one hand; on the other hand, it will expand its new marketing business layout vertically; and build a data-driven business platform from the data dimension. Use data support to achieve online and offline advertising. After a series of strategic layouts, the subsidiaries from the individual soldier service customers to the resource sharing advantages complementary professional collaborative service customers, using the Group's large advertising platform to provide online one-stop integrated marketing solutions for online digital and offline outdoor, forming a joint Build a unique business model and establish industry barriers.
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