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Edison pointed out that in the first half of this year, the LED backlight market demand was not as good as expected. The factories turned their focus to the influence of LED lighting layout, resulting in price competition in the lighting market. At the same time, the product mix changed in June, and the proportion of non-lighting products declined. This makes the monthly revenue lower.
Edison said that many manufacturers in the market are rushing for high-power lighting orders with medium and low-power products, resulting in a price decline. The average price of Q2 products has dropped by about 2-10%, of which low- and medium-low power products have a price cut of 20%. .
Edison stressed that the current market price is still the focus of observation, but the company's shipments will continue to grow upwards. The gross profit margin is expected to maintain the same level as the first quarter. The annual gross profit target is about 20%.
Edison pointed out that if the market price competition continues to develop, small-scale manufacturers will be out ahead of schedule and the industry will be reshuffled. 
[High-tech LED News] Taiwan factory Edison's June revenue decreased by 15% to NT$195 million, with an annual decline of 32%, cumulative Q2 revenue of 670 million yuan, a quarterly increase of 2%, and revenue for the first half of this year. It was 1.336 billion yuan, a year-on-year decrease of nearly 10%.
August 22, 2019