In today's fierce competition for products, the buyer's market is popular, the channel is the market, the channel is the lifeblood of the enterprise, and the dependence of the channel on the channel is increasing. Recently, in the LED display industry, we have also found that many companies have begun to increase the pace of channel construction. Among them, there are also listed companies, and these companies are based on Abbyson and Wei’ao video. Sheng. For many years, the layout of LED display enterprise channels is actually not very rare. However, many companies have concentrated on high-profile layout channels for the first time. What is the reason for this? Let’s take the case of Wei’ao video as an example to explore LED display. The reasons for enterprises to increase the distribution channels. Behind the “crazy†channel layout is the shift in market sales model On November 12, 2015, Hangzhou Chenglian Resources Integration Conference, Shenzhen Weiao Video Technology Co., Ltd. Zeng Jianjun, the general manager officially announced the launch of the channel special sales product - LVP505 high-definition LED video processor, and released an important channel expansion strategy, want to join the industry Excellent module manufacturers and channel providers to further expand sales channels with cost-effective products and perfect supporting service system. On this occasion, a “crazy†channel layout for exclusive VOA has been opened. Weiao Video first signed China Huaguang, officially established the "LED display module + video processor" integrated service cooperation system. In two days, he once again made a heavy attack and signed an agreement with Shenzhen Tianhe Photoelectric Co., Ltd., an important channel company in the industry. Within one month, Wei's video contracted continuously including Shenzhen Cisco Rui Optoelectronics Co., Ltd., Wuxi Wuzhou Optoelectronics Technology Co., Ltd., Hangzhou Hangcai Optoelectronics Technology Co., Ltd., Jinhua City Good Vision Technology Co., Ltd., Nanjing Hengcai Electronics Co., Ltd., Shandong Jingda Optoelectronics Technology Co., Ltd., Shenyang Huabo Electronic Display Co., Ltd., Wuhan Hongcai Optoelectronics Technology Co., Ltd., Zhengzhou Haishen Electronic Technology Co., Ltd. and other 20 excellent module manufacturers and distributors, many other cooperation agreements are also actively negotiating More than 20 dealers in all provinces of China. Behind the layout channels that seem to be “crazyâ€, it’s actually a matter of reason. Wenzhou Yang, the sales director of Weiao Video, said bluntly: "The traditional LED display sales model that has been adopted in recent years. When the industry situation is not good, the order volatility is large, and the monthly sales volume is extremely unstable. But in contrast, several domestic The large-scale display module wholesale-oriented enterprises have been thriving in the economic downturn in 2015, and they have gained a lot. This is mainly due to the convenience of wholesale inventory sales, no money, no money, large-scale production can reduce costs and improve cost performance, exemption The modular installation of the cabinet is more suitable for the general application conditions of small and medium-sized engineering projects, and local dealers are more willing to adopt such models, not only the price, but also the transportation costs and safety involved." It can be seen that the current LED display market sales model has undergone major changes: the LED display manufacturer's direct sales model has been transferred to the local module wholesale sales model in various regions. Leading to the large-volume customer source to adjust the goods, from which you can get better prices and more guaranteed after-sales service. In such a situation, it is forced to improve the channels, so as to further close to the market. Civilization Yang said: "We have established a channel model to match this market sales model, and cooperate with LED video processors in all regions to match the wholesale sales of displays, accelerate the development of the industry, stimulate industry consumption in small cities and other regions, and Achieve rapid high volume sales." It is understood that at present, VOA mainly adopts the single product cooperative sales model to provide a certain profit margin. In the early stage, there were some activities, comprehensive offers to partners, and business assistance and technical support. Civilization Yang said: "The current display wholesale is mainly based on low-end use. Our single-product channel distribution model fits the strong demand for ultra-high cost performance in the low-end market. We are now introducing the channel product LVP505 HD LED video processor. It integrates powerful functions such as custom resolution, preset dual-screen display mode, and high-definition subtitle overlay to meet most of the display requirements of the low-end market, and the picture quality is high. With the wholesale module of the module manufacturer, the resources can be passed. Integration and optimization of configuration further reduce costs and create maximum product cost performance for customers! As a well-known brand of LED video processor, such a device launched by Vision is certainly not just a concept, we pay more attention to the word of mouth accumulated over the years, We value the trust of our customers and friends, and more importantly, surprise everyone with the price, in order to boost the LED industry's new round of growth." Today, the VOA channel strategy has achieved initial results, the national dealer network is being systematically extended, and overseas markets are expanding. Civilization Yang said: "The domestic channel construction has taken shape in three months. The next step is how to manage our channels and how to make our channel team break out of strong marketing power. And overseas channel construction, We have also taken the most important step. In India, Turkey, Vietnam, Brazil and other regions, we have completed the construction of single-product channels and achieved initial results." Channel model is not a must for companies Undoubtedly, the change of sales model is the main reason for the company's current adjustment of market strategy, but the sales model is not normal. It is normal to evolve a market mainstream model in a historical period. Civilized Yang believes: "The change of mainstream mode is not terrible. The horrible thing is to adjust quickly to the changes in the situation." However, adapting to the development of the situation is not to let the company follow the trend. Civilized Yang said, "I don't recommend that all LED display companies do the channel construction, but do it according to the situation of each family. The change of the mainstream sales model is only It can be proved that it is in line with market demand at this stage, but it does not represent the final formation of the market pattern in the next few years. LED display companies have the most extensive global market, and do not need to go through a set of models to develop. The key point is that everyone can master The characteristics of the enterprise itself, as well as the most suitable development route in management, production, R&D, and sales, so that we can live better and go further." At the same time, because each company's own development is different, its sales model is different, the channel layout mode is not the same, can not be copied. For example, Liard mainly adopts engineering-based and channel-assisted planning. In its sales model, about 80% of its products are sold directly to customers in the form of project engineering for domestic users. The fields include subway, strategy, and airport rail transit. In the field of municipal engineering, it also includes military, optoelectronic media, and industrial and commercial enterprises. And the strong giant color that has always advocated “channel is king†chooses the marketing model of local grading agency, and gives the sales rights of its specific range of products by selecting the channel manufacturers with LED display industry experience and technical service level in the designated regional market. . Every enterprise needs to tailor the model suitable for the development of the enterprise according to the development of the enterprise itself, in order to effectively promote the development of the enterprise. In addition, the channel model is unlikely to remain unchanged forever. With the rapid development of the Internet, changes in consumer spending patterns will further change the model of the company's existing marketing channels. In the future, the market competition of the information society emphasizes speed, rapid product upgrades, rapid changes in consumer behavior, rapid competitors' response, and rapid changes in information technology, all of which restrict the establishment of marketing channels. Therefore, streamlined, flexible, interactive, highly efficient and highly automated, networked, will be the basic principles of marketing channels set up in the information society. The LED channel mode will be a combination of ground and air, namely “brand promotion + model project + service experience + performance planâ€, in which brand promotion should be integrated online and offline, and a large number of sample project cases are mainly displayed online. The service experience and performance solution must be implemented offline. Therefore, in short, the timely and appropriate tailoring is the basic principle of LED display enterprise layout channels. Weighing display is an instrument that displays the mass and weighing status of the weighed object in electronic instrument. Weighing display is originally analog indicator type, which consists of error amplifier, reversible motor, balance Bridge, excitation power supply, Dial, Pointer and other parts, and works according to the principle of automatic balance electronic potentiometer. It has slow weighing speed, single function and low accuracy, and has been basically eliminated now. The current weighing display is digital display. Weighing indicator ,Weighing indicator,Weight Force Indicator,Platform Scale Weighing Indicator,Digital weighing indicator,Weighing display Ningbo Santwell Imp & Exp Co.,Ltd , https://www.santwell.com
March 03, 2021