At the beginning of this year, “Where is Daddy?” is ready to meet with the audience with great fanfare. Who knows how prepared for a long time has not been let off and was killed in the cradle. This year, Radio and TV strictly supervises parent-child programming. It not only prohibits the broadcast of the parent-child program “Where is Daddy?”, but also lowers the star rating of child stars participating in the program, and prohibits broadcasting during prime time. It seems that it will be difficult to see parent-child programs such as Where Did Dad Go?


The Press, Publication, Radio, Film and Television Administration issued a notice a few days ago, which will guide and control real-life show programs in terms of the number of programs, program content, and broadcast time. In principle, it is not allowed to make real-life shows that broadcast children of celebrities.

This "Notice on Further Strengthening the Management of Television Stars Integrated Channel Programs" requires: Strictly controlling minors to participate in reality TV shows, not using reality TV shows to speculate on packing stars, or propagandizing hype in entertainment interviews, entertainment reports, etc. Star children prevent packaging from making "stars" and become famous overnight.

According to the notice, SARFT has pointed to celebrity celebrities and "stars". As reality shows increase the throughput of stars, reality shows have become star-building factories, and celebrity prices have also skyrocketed. According to industry sources, the front-line celebrity status of current variety shows has reached almost ten million yuan. TV stations and production companies all claim to be "working for stars." In this case, in order to pursue viewership and profit, the program will also use the exposure of the star children to “hypervise” the hype.

Some local TV stations stated that the programs concerned have been adjusted accordingly. The "Stars for Dad" "Dad Back" and other star reality show will no longer be broadcast.

Children become objects of consumption

In celebrity parent-child programs, children are the objects of consumption, and online public opinion and audience expectations have affected their physical and mental health. These children also gradually learned how to gain attention and how to win applause, and their mentality was gradually alienated in the process.

They had strong resistance from the first time they faced the camera lens, and after a few periods they knew they were going to wear a white suit, “shuaihuai”; the 3-year-old child distributed the dog's tail grass to the photographer and said: “Who gives I've done a good job and I rewarded him.” Netizens are also keen to match the children in the show with various “CPs”. The program team also gives the children's intimate animations with heart-shaped symbols.

Experts pointed out that the “children’s orders” is not intended to limit the future development of the “Star II”, nor is it to abolish the platform for children’s growth, but to ensure that children have the correct value guidance. The "Children's Order" is a protection for celebrity children and it is also a protection for children in front of the TV.

Huang Li, the founder of Ye Xuan Investment, who is engaged in investment in variety shows, said that in the long run, the reality show show “Children’s Restrictions” will play a correct role in guiding and supporting the variety shows, and it also supports a young child. Umbrella."

Many people in the industry believe that while pursuing high ratings, reality TV shows should also carry more value content and infuse more profound spiritual connotations and social significance.

Prevent packaging children from becoming famous overnight

"Star II" Pa Ping so that "Star Mom and Dad star mother" saw another possibility of "expensive". One of the participants who was originally unknown had an image of taking the child and cooking. It was deeply rooted in the hearts of the people. His worth has soared nearly 100 times in two months. Some "Star Generation II" appeared with their parents in a variety show. The appearance fee is already the sum of parents... More and more people have seen this market and joined them, and reality shows have become the new darling on the screen.

According to statistics, in 2015, there were more than 100 archives of variety shows on the National Satellite Video Channel, and its advertising market share exceeded 10 billion yuan, including some children's reality shows.

The cry for a fire-fighting actress who has followed a serious celebrity parent-child show has long been heard. In July 2015, the State Administration of Press, Publication, Radio, Film and Television issued the “Circular on Strengthening the Management of Reality Show Programs” and demanded that “Reality show programs should pay attention to strengthening the protection of minors, minimize the participation of minors, and provide minors with minors. The participating programs must resolutely eliminate the unfavorable tendencies of commercialization, adultization and over-entertainment, as well as the violation of the rights of minors.” Under the guidance of the policy, the number of reality show shows has decreased significantly.

The new "Ad Law" implemented in September of the same year also stipulated clearly: "You must not use a minor under the age of ten as an advertising spokesperson."

The spokesperson of the General Administration of the People's Republic of China stated that it will guide and control through the management of prime-time programs, various evaluations of awards and other management mechanisms, provide support for outstanding reality shows, and curb the lack of value and significance of reality shows.

In this regard, Peng Zheng, director of research and development consulting at Lezheng Media, believes that the policies of the General Administration of Press, Publication, Radio, Film and Television generally aim at limiting the number of programs that have a relatively high level of market sentiment. "Obviously, celebrity big brothers relying on reality shows to foster the second generation of stars are not encouraged.

Xiaobian reviews

It is purely a personal opinion of Xiao Bian. The children of celebrities have always been the object of much attention. Many big celebrities have taken measures such as anonymity or shadow collection to prevent their children from being harassed by the entertainment industry in order to protect their children's normal and happy growth. . Parent-child programs can easily provoke people's family feelings. Although popularity also benefits the family, it may have an impact on the growth of child stars.

From this perspective, radio and television to combat child star consumption is also intended to care for the growth of child star. Although we may not be able to see such wonderful parent-child programs as “Where is Daddy?” it’s a pity, but if you’re using a smart TV, there’s more excellent variety shows, more video resources, and more fun TV apps. You go exploring for development. Just install a sofa butler on your smart TV to explore more fun resources.


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March 25, 2021