Automotive intelligence is coming to IT companies PK car companies

From entertainment to security, from center console touch panels to customizable dashboards, from remote control to car networking, from smart navigation to driverless... In an unconscious, an IT revolution has quietly moved in the automotive industry. occur. The topic of "intelligence", which appeared to be a little distant a few years ago, has become a hot spot in the automotive industry. Some even believe that automotive companies will meet the challenges of IT companies and experience the biggest and most devastating changes in car development for more than 100 years.

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If this is the case, what will this change bring to consumers and car manufacturers?

"Evolution" of automotive intelligent technology

Just a month ago, two hackers announced detailed instructions for invading the Ford Maverick and Toyota Prius. Although their methods are not "perfect", but today's car and network integration is getting closer and closer, using the network to remotely attack the car's core system is no longer "the Arabian Nights." The hacking of cars has been somewhat scary, but on the other hand, this shows the importance of IT and network technology in the car. Of course, the pace of intelligent car has gone far beyond this. Many car companies have equipped their car-mounted intelligent systems on their models, which have become many functions including rescue, positioning, navigation, voice control, video and audio, and car phone. Synthesizer. Of course, in the forefront, there are Google driverless cars that have been piloted in California. In a sense, comparing a car to a "computer on four wheels" is not an exaggeration.

Five years ago, it may be difficult to imagine that the combination of car and IT would become so tight. Similarly, it is difficult to imagine how high the car intelligence will be in five years. However, the experts still paint a picture of the car's intelligence. In the opinion of experts, the process of car intelligence can be roughly divided into four stages. At the heart of the first phase is information, entertainment and security, which means functions such as making calls, texting, listening to music and security and rescue through in-vehicle intelligence systems.

At the heart of the second phase are travel, connected driving and personal cloud centers. This phase includes not only the navigation system that provides the best driving route according to the road conditions, the remote control driving technology through remote control, but also the “cloud” service that can realize the linkage between the mobile phone and the on-board computer. For example, if the road is very congested one day, the owner plans to travel by plane in the evening. In the afternoon, the phone will push a message saying "You have to go, because the road is very blocked now." After getting on the bus, the navigation has automatically set the route. When the parking lot is reached, the vehicle is automatically parked in the parking space through the network connection between the vehicle system and the parking lot.

The core of the third phase is urban personal transportation. At this stage, there are no more traffic lights or traffic jams in the city. Each car is connected to the city's transportation network, enabling unmanned driving. People travel through the city's cloud service.

IT companies and car companies who are leading the future of car intelligence

Whether it's "computers on four wheels" or unmanned travel through urban cloud services, future automotive intelligence seems to be more of a stage for IT vendors. So, a question comes along, who will dominate the future car intelligence? Google is doing driverless cars, Apple released the iOS in the Car program, and reached an agreement with 12 car manufacturers ... It seems that IT companies will gradually occupy The dominance of intelligent in-vehicle systems in the future has even gradually replaced car companies as the new dominance of the auto industry, just like the "revolution" that has taken place in mobile phones, computers and other industries.

In the opinion of experts in the IT field, this is a natural process. In the future, the differentiation of different automobile brands will disappear. The car becomes a means of transportation without threshold, and the consumer will choose the car according to the vehicle system. . It's like Apple did in the smartphone industry. In this regard, the automotive industry clearly does not agree, and their reasons are also very full. First of all, whether from the survey data or the current reality, car performance, quality and brand are the three factors most important when consumers buy a car. Perhaps with the development of the in-vehicle system, some people will examine the ease of use and function of the in-vehicle system when buying a car, but it may take a long time to become mainstream. Secondly, the technology development of the car itself is far from reaching the end point. The application of new technology is still strengthening the fun of car driving, which is also an important aspect of product differentiation of different car manufacturers. Finally, unlike mobile phones and computers, auto companies have more control over the upstream and downstream of the industry chain. Even if IT companies really pose challenges to auto companies in terms of auto intelligence, they must take control of automakers’ grip. It is no easy task.

Relative to the "elimination" theory of IT companies and car companies, more people in the industry seem more peaceful. In their view, cars want to understand IT, IT wants to understand cars, only better integration can complement each other. The future does not exist in who actually buys, but more in the transformation of the concept of the enterprise. IT companies are injecting new ideas and inspirations into auto companies, and they are also taking a slice of the car's intelligence, which may be a bigger possibility. For automakers, it is more important to be able to capture the intelligent trend faster and more forward, so that automotive products can better apply intelligent technology, and thus participate more actively in the rapid development of mobile Internet technology.

The wave of intelligence has more "machines" for its own brands.

Regardless of whether this "black war" between IT companies and auto companies will win or lose, from the fact that auto companies have become intelligent one of the strategic priorities of the future, and the introduction of in-vehicle intelligent systems, the wave of intelligence has come. To. In this wave, domestic independent brand car companies can be described as "dangerous" machines.

The so-called "risk" means that the relatively weak self-owned brands have relatively few resources and technical reserves. If they do not realize technological innovation in the wave of intelligence, they may be more passive in the future competition. However, on the other hand, the current gap between automakers in terms of intelligence is not obvious. If we can firmly grasp this opportunity and realize the integration of business model innovation and R&D capabilities, "curve overtaking" may become possible.

Conclusion

The rapid development of automotive intelligence has portrayed a beautiful blueprint for us, although there may be competition between IT companies and car companies around the right to speak. What kind of impact will a flexible and agile IT enterprise have on a huge car company? It is still unknown, but for consumers, it is certain that the future car life will become more colorful, and this may be It is the biggest significance of the car intelligent wave.

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