The Audi quattro coaster AR app is an innovative way for users to interact with specific Audi TV commercials, transforming ads into a dynamic and immersive experience.

Interactive experience new gameplay, Audi AR App brings ads to your living room

Launched as part of a creative campaign, the app uses augmented reality to bring Audi cars from the screen into real-life spaces like your living room or driveway.

According to Audi, the app "identifies" certain TV commercials and triggers interactive AR experiences when the right ad is playing. This makes the traditional ad experience more engaging and participatory.

Interactive experience new gameplay, Audi AR App brings ads to your living room

Once activated, four Audi quattro models appear to burst out of the TV and into your space, offering a visually striking and playful interaction.

For those who want even more fun, the app lets you shrink the cars down to matchbox size and race them on a custom track, giving a hot wheels-style experience right in your home.

Interactive experience new gameplay, Audi AR App brings ads to your living room

Developed by Audi Norway in collaboration with the Norwegian agency POL Oslo, the Quattro Coaster app blends AR technology with smart advertising.

Anna Adamson, the project’s producer, explains how Apple’s ARKit and computer vision made this possible: “By using computer vision to detect the quattro TV ads, we can seamlessly transition from the screen to an AR experience. Even after the ad ends, the car remains in the space, allowing us to tell a new story across multiple platforms.”

Interactive experience new gameplay, Audi AR App brings ads to your living room

While AR isn’t entirely new, this approach offers a fresh perspective on how ads can be experienced. It’s not just about watching an ad — it’s about becoming part of the brand’s story.

From a marketing standpoint, this kind of interactive engagement is powerful. It turns a 30-second ad into a 900% longer experience, making the brand more memorable and meaningful to consumers.

Whether you’re a car enthusiast or just curious, the Audi quattro coaster AR app offers a unique blend of creativity, technology, and interactivity that could redefine how we think about advertising.

Interactive experience new gameplay, Audi AR App brings ads to your living room

So, even if you only spend five minutes with the app, you’ve already given Audi a much longer engagement time than the original ad. And in the world of marketing, that’s a big win.

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