Lighting product promotion work. At the meeting, the two ministries and the winning bidder signed the “High-efficiency Lighting Product Promotion Project Winning Agreement”, which marked the official launch of the promotion of efficient lighting products.

The companies that undertake the promotion of the first batch of 50 million high-efficiency lighting products are 13 companies including Zhejiang Sunshine, Foshan Lighting and Snowlight. According to the subsidy and energy-saving product promotion mechanism of the Ministry of Finance and the National Development and Reform Commission, these enterprises will therefore enjoy the state financial subsidies.

Foshan Lighting welcomes expansion opportunities

Foshan Lighting became the company that won the bidding project in this promotion. In the announcement after winning the bid, “The successful bid for this project will further promote the production and sales of the company's energy-saving products, and provide the company with accelerated development of energy-saving products. More favorable conditions."

Although Foshan Lighting is known as the China Light King, its annual sales are only 1.5 billion yuan. Due to the low industry threshold, the total number of domestic enterprises in the same industry is as high as 1,404. The decline in gross profit margin caused by rising costs has created opportunities for industry consolidation. Foshan Lighting said it plans to reduce costs and increase total profits through scale expansion in the next few years. The successful bid for this project will undoubtedly bring a good opportunity for the company to expand the market.

Zhejiang Sunshine Promotion Plan to be implemented

Zhejiang Sunshine participated in other projects besides the three-color double-ended straight tube fluorescent lamp (T8). Zhejiang Sunshine recently announced that it will invest 200 million yuan to set up Fujian Sunshine Energy-saving Lighting Co., Ltd., and acquire 300 acres of land in Longchi Development Zone, Zhangzhou City, Fujian Province, to build a new production base for energy-saving lighting products, mainly for environmental protection. Long-term integrated electronic energy-saving lamps and LED lighting products.

“The company has not yet received a specific implementation plan, and the promotion plan has yet to be implemented.” Miss Xia of Zhejiang Sunshine said, “Our company used to be mainly export-oriented. The current international and domestic situation is very good for us. We will The new situation will be adjusted, and the marketing focus will shift to the domestic market.” Will Zhejiang Financial Protection have an impact on Zhejiang Sunshine, which was subject to anti-dumping duties imposed by the EU last year? Miss Xia said: "This project is aimed at the domestic market. The country has a prescribed promotion area, so there is no need to worry about anti-dumping issues after the subsidy."

Snow Wright cannot determine the impact

In a notice released recently, Shell Wright said that the company won two bidding projects, but it is still unable to determine the impact of the winning bids on the company. According to a staff member of Snow Wright, the sales price of a 5w energy-saving lamp is about 6 yuan, while the price of the same type of ordinary light bulb is up to one yuan. That is to say, the price of energy-saving lamps is at least five times that of ordinary light bulbs. If the subsidy program "prices that promote the price of the product to the average user and the family can be accepted" is priced at twice the price of the ordinary light bulb, then the Ministry of Finance will bear about 3/5 of the cost.

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The Ministry of Finance, the National Development and Reform Commission subsidized energy-saving products promotion mechanism:

First, it is clear that the number of products that are promoted and promoted by the winning bidders is more and more, and the more subsidies are obtained.
Second, the enterprise sells to the user at the price of the bidding agreement minus the financial subsidy, and the ultimate beneficiary is the consumer.
Third, the efficient lighting products into the scope of government procurement, not only the promotion of the selection of enterprises is the industry leader, and the promotion of products is a high-end products that achieve higher energy efficiency levels and quality standards.
Fourth, increase subsidies, for large users, according to the bidding agreement supply price of 30%, urban and rural residents subsidized by 50%, so that the price of promotional products can reach the average user and family can accept the price, to ensure the implementation of the promotion task.

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