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In the past two weeks, the Yinjinet Appliance Channel has seen a surge in activity with multiple types of smart TVs and analytics being released one after another. The color TV category, which has been a major focus in the home appliance industry, experienced a significant rebound after a challenging year. According to weekly monitoring data from AVC, sales during the Double 11 period reached 289.3 million units, marking a 40.5% increase compared to the previous year. Domestic brands like Hisense also made a strong showing, with total sales reaching nearly 1.5 billion yuan during the event, reflecting a year-on-year growth of over 100%. Notably, Hisense not only led in sales but also received high customer satisfaction, with many new models achieving 100% positive reviews.
[Image: http://i.bosscdn.com/blog/80/96/1b/c01290d6f4e9cacbfd34e4521e.jpg]
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**100% praise for Hisense EC500 series TV**
This year, Hisense placed even more emphasis on e-commerce channels than before. The brand launched its products across three major platforms—JD.com, Suning, and Taobao—and achieved impressive results, especially in the JD.com and Suning channels. The brand captured the attention of consumers with a wide range of models, including 75-inch displays that were highly sought after. With such strong performance and customer feedback, it's clear that Hisense is continuing to strengthen its position in the competitive TV market.
August 19, 2025