[IT168 News] On November 25, 2016, Konka White Power held its 2017 New Product Launch Conference and Global Partner Summit in Shengzhou. He Xiyong, Chairman of Cangzhou Municipal CPPCC; Sheng Bilong, Director of Ganzhou Economic Development Zone Administrative Committee; Zhu Dazhou, Expert of Ministry of Agriculture; Liu Fengxi, Chairman and President of Konka Group; He Jianjun, Vice President of Konka Group; Li Yunfei, General Manager of Anhui Konka Electronics Co., Ltd. from all over the country The partners co-presented this meeting. At the press conference, Mr. Liu Fengxi, chairman and president of Konka Group, made an opening speech. He explained the white-market environment in an all-round way and stated that the group will increase its support for Konka White and assist Konka to achieve further development. At the meeting, Konka White Power officially released its new product and new strategy for 2017. According to Yu Hai, general manager of Konka's white goods division, in the face of a new year's white-water market, Konka's white-electricity development strategy will focus on promoting balanced development of domestic sales, foreign orders and exports, and strengthening the introduction of talents. At the same time, it will gradually increase investment in market branding, equipment reform, and product R&D so that more and more consumers will enjoy quality and healthy high-quality home appliances. Released a full range of healthy appliances to enhance home health index Looking back at the white market in 2016, the conceptualization of hype and intelligence both tend to be flat. People's consumption philosophy is back to rationality, and home appliances with healthy functions become the first choice for home appliance consumer market. The long-term commitment to building a healthy home appliance brand, Konka White, launched a variety of healthy appliances, including self-cleaning washing machines, Kmini independent mother-infant washing machines and cloud-ion refrigerators, all of which became hot products on the market. In order to welcome the white market in the new year and create a better experience for users, the technology of the entire line of Konka White's products in 2017 has achieved innovation and improvement. Konka 2017 self-cleaning products have been fully upgraded and the second-generation self-cleaning technology is cleaner and healthier. Kmini's independent mother and child washing machines, which care for mothers and babies and promote healthy lifestyle classification, have innovatively applied six health technologies and are highly energy-efficient; Konka Refrigerators 2017 air-cooled The new product is fully upgraded with the fourth-generation cloud ion technology, which improves the preservation effect by 25%. In particular, it is pointed out that Konka's air-cooled refrigerators are both frost-free and fresh-keeping. At the press conference, Wan Xiaochun, the general manager of Konka's white-electricity product planning department, said that "the return to the nature of life, so that the health will not forget the initial heart" is the focus of Konka's white-electricity product planning. In the future product development, Konka White will continue to adhere to technological innovation for people to achieve the quality and health of clothing, food, housing and other aspects. Konka White Power based on long-term deep-plow home appliance industry, has always been to "provide users with a high quality, healthy lifestyle" as the company's vision, through the "health products" service to users, thereby enhancing the residents' health index. Health Technology Innovation and Upgrade to Build Productivity The release of healthy home appliance products benefits from the attention and investment of Konka White's technology research and development. Konka White Power, which knows that "technology is the first productivity," has been continuously strengthening its technical level. The combination of technology and consumer demand creatively creates a series of health technologies. KONKA's white goods division said in total that in 2016, the company has invested more than 40 million yuan to carry out technological transformation: 10 million Italian imported com blister machines, two world-leading quality laboratories worth 5 million, and over 10 million manufacturing informatization Reconstruction project. It is understood that Konka White Electric has established a top-notch technical expert team in China and established a professional scientific laboratory. It takes the user's health needs and health pain points as research directions and conducts long-term research and technological development on health technologies. Has introduced a fruit and vegetable preservation, antibacterial liner, cloud ion series, Kmini maternal and child washing and other health functions and products, has been greatly welcomed by the market. At the same time, Konka White Power is also actively collaborating with universities, with the "China University of Science and Technology", "Xi'an Jiaotong University", "Hefei University of Technology", "Chinese Academy of Sciences", "China Institute of Home Electrical Appliances", "Guangdong Microbial Analysis and Detection Center" Well-known universities and research institutes carry out technical cooperation, introduce cutting-edge health technologies and research results, apply the most advanced science and technology to products through our product transformation capabilities, and provide our users with more advanced and scientific technologies. Effective health products. The leaders of Konka White Electric also stated that in the future, Konka White will continue to increase its investment in technology, improve its product quality through technology, promote consumption through quality, and allow more and more families to enjoy the quality of healthy home appliances. life. Emphasis on Quality Enhancement Experience to Build Healthy Household Appliance Brand At the press conference, we not only heard that the person in charge of Konka White Electric mentioned creating a brand of healthy appliances. In fact, in recent years, Konka White Power has continuously strengthened the research and development of health technology and health products. It has shown the market and consumers an active and healthy brand image, and this is also the direction of Konka White's branding. Talking about the original intention of building a healthy home appliance brand, related leaders of Konka White Electric stated that “To examine the living environment we live in today: food safety issues, water, air pollution issues, personal health issues, etc. These issues often become our biggest concern. As a old household electrical appliance enterprise serving the family, we have the responsibility and obligation to use our resources and advantages rationally to eliminate the hidden dangers of health for people's daily lives. It is reported that in order to build Konka White Electric into a brand of healthy household appliances, Konka White Power will invest more in brand building in the future. In the next five years, the annual investment of white goods division in market brand building, equipment reform, product research and development will not be lower than One billion will strive to become a healthy family brand in various aspects in 2017. The establishment of a healthy home appliance brand sets a benchmark for healthy quality in the industry, and drives other home appliance companies to move toward health and quality. The overall view of Konka White Power has been recognized by experts from the Ministry of Agriculture. He said that it is believed that the launch of these products will further enhance the technical level of refrigerators in China. We expect that Konka refrigerators will take up more social responsibilities and develop more and better products. At the same time, we actively initiate and participate in related social welfare activities advocated by the government and associations, and bring healthy life concepts and considerate services to consumers. Insiders pointed out that as a veteran home appliance company, Konka White's efforts to strengthen the research and development of health products and shape the brand image of healthy home appliances not only reflects its precise grasp of market trends and consumer demand, but also demonstrates Konka White's power division for consumption in China. The perseverance and determination of a healthy, comfortable and energy-saving home environment. 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September 23, 2021