Television reserves are approaching saturation

According to a report released by the China Electronic Chamber of Commerce and the China Electronics Technology and Standardization Institute, “The Flat TV Consumer Demand in 2012”, the overall sales volume of domestic flat-panel TVs this year was 42 million units, an increase of 6.7% year-on-year, and the growth rate has declined significantly. For the past seven consecutive years, the growth rate has remained at double digits.

Compared to the big country with a population of nearly 1.3 billion, this year, with only 42 million TVs this year, based on 3 households per household, almost none of the 3 households have switched to a TV this year if they do not count. In the case of product replacement and damaged products, a television is enough for a household to use for about 8 years.

The main buying force of the 42 million TV sets is still young and middle-aged, and they like to pursue fashion and fashion. Moreover, there are many new concept televisions introduced this year. Whether it is selling smart points or 3D points, or the recent 4K ultra-high-definition televisions in Japan, does the TV industry stimulate consumers to overdo it?

Taking the TV industry in 2009 as an example, Vice President of the China Electronics Video Industry Association Bai Weimin stated on October 26th in the “Third Color TV Industry Research Conference” that LCD TV sales this year are expected to reach 23.25 million units. 08 Compared with 11.74 million units in total, the increase rate is as high as 198%.

Why is sales growth so fast in 2009? In fact, it is also related to the support policies of the government, such as “replacement of old for new products” and “home appliances to the countryside” in the past two years. After China’s accession to the WTO, the country needs to rapidly develop industries and improve the quality of people’s living standards. The TV industry is used by every family. The necessary household appliances are naturally the most important thing to foster.

After several years of industrial development in 12 years, people’s living standards have gradually stabilized, and the basic television industry has become saturated. Although TV manufacturers always use various new functions and technologies to stimulate consumption, consumers’ frequent replacement of TVs is obviously not. Probably, and even more high-end product TVs will appear in the near future, with the best-selling TVs now measuring between 32-55 inches. Most users choose a 42-inch or so television, and the price between 2500-3500 is the highest. Obviously, computers, tablets, and mobile phones have brought great impact on the television industry. Many young people and television exchanges are becoming less and less. The television industry needs a new opportunity to develop.

The "2012 Flat-panel TV Consumer Demand" report believes that the obvious slowdown in growth rate is related to the current economic environment, especially the downturn in the real estate market, which has contributed to the sluggish sales of the industry. In addition, the domestic color TV market has experienced rapid development over the past decade or so. A saturated state begins to appear. The report predicts that the overall sales of domestic flat-panel TVs will reach around 45 million units next year. The increase has clearly declined, and according to this status, the 45 million units in 2013 may still be compressed.

How to make the TV industry rejuvenate? Perhaps it will be possible soon. Like Apple, unless a new type of TV is born, such as OLED material flexible screen living concept type of projection TV, holographic TV and other new products may occupy the market as quickly as Apple's IPHONE, and Bring a real turning point to the TV industry.