Analysis and Forecast of Development Trend of China's Air Conditioning Industry in 2013

In 2012, air-conditioning consumption in the domestic market was sluggish. Raw material prices rose, RMB appreciation, high labor costs, and exports were not bad. Inflation and taxes rose. As a result, prices of air-conditioning products rose, profits fell year-on-year, and market prospects were adjusted. Worry. This article analyzes and predicts the development trend of the air-conditioning industry in 2013.

The high unemployment of the European Union has sharply devalued the value of the air-conditioner exports. The EU is the main exporter of air conditioners in China. In November 2012, the unemployment rate in the European Union reached a new high. The number of unemployed people exceeded 19 million. It is unlikely that consumption in the EU market will pick up or increase in 2013. In the EU market, production companies must pay special attention.

The devaluation of Japan’s currency is not only related to the increase in manufacturing energy of Japanese production companies, but also to the overall market competition in Asian markets. Japanese companies’ product currency depreciates by 50%, and Japanese products cut prices by 50%, putting pressure on domestically produced products.

The 18th National Congress of the People's Republic of China policy is conducive to more mature product technology compared with foreign countries. Domestic policies are generally favorable. The industrialized informationization put forward by the 18th CPC National Congress and the impact of urbanization on the future market changes of our air conditioner companies have just concluded that China’s economic work will formulate new and more powerful new policies and guidelines to promote the urbanization process. With the strengthening of chemical production, the market for manufacturing companies will become more and more extensive, and the structural changes in consumption and the scale of consumption will also have some changes.

In terms of products, energy-efficient products are becoming more and more popular. Air-conditioning manufacturers are actively developing new refrigerants. Although R410A is a good substitute for R22 as an air conditioning refrigerant, its low toxicity and greenhouse effect make R410A only a temporary product. Health-oriented products are getting more and more attention from users, and air-conditioning products not only remain in the cooling function, but also give manufacturers more room to play in addition to the evolution of functions such as formaldehyde and ventilation.

In addition to changes in functionality, user-friendly design, application of new materials, and intelligence are also gradually expanding. Sexual design includes comfort, fashion, and quietness. The material craftsmanship must be integrated with home improvement. Intelligent household appliances is an inevitable trend for the future development of home appliances.

Innovative service models require more confidence in consumers. The demand for services is changing. This requires manufacturers to provide better service quality. Differentiated services and new service models that meet consumer concerns are a key focus of competition and differentiation in the air-conditioning industry in the future.

In order to control the market, the determination and judgment of corporate decision-makers have played a key role. Companies need to fully analyze the market, need to establish self-confidence for the brand, and fully mobilize funds, use funds to promote new product development and market promotion. Enhance product development capabilities, strengthen channel supervision and after-sales service.

Summarizing changes in consumer trends, production companies should change their needs in technology research and development for consumers, which is the focus of manufacturers' technology research and development. Strengthen R&D to achieve technological leadership. Some people talk about the biggest difference between Chinese companies and foreign companies in terms of R&D. Chinese companies’ R&D aims to reduce costs. Foreign companies are the leaders of the industry. They want to emerge suddenly and occupy the market. R & D and technological progress to become a global leader.