Lighting Lighting Goes to High-end Market

China's lighting industry started from the early 1980s, and after 30 years of rapid, steady, sustained development, from the initial small industry with a total production value of less than 10 billion yuan, to 2011, the annual gross production value reached 350 billion yuan. industry. In the meantime, even if China's economy has undergone cyclical adjustments, the Chinese lighting industry has basically maintained a double-digit growth momentum.

Three changes in the pattern of lighting industry

Marketization gave birth to the development of private enterprises. The lighting industry, especially the lighting industry, has the characteristics of less investment, quick results, and strong individual product characteristics. In the mid-1980s, when China transformed from a planned economy to a market economy, it attracted a large amount of private capital into the lighting industry within a short period of time. The number of enterprises has increased rapidly. In this process, the state-owned lighting companies that previously dominated the lighting industry gradually withdrew. By the late 1990s, the Chinese lighting industry was mainly based on private enterprises, and there were few state-owned enterprises.

Increased market competition has led to corporate consolidation. The rapid increase in the number of enterprises has aggravated market competition. In order to ensure the competitiveness of the market, enterprises have increased investment, expanded the scale of enterprises, and integrated upstream and downstream resources in an effort to minimize production costs. For example, light source companies adopt mechanization to expand production capacity, lighting companies integrate ballast industry and so on. During this period, many light source companies and ballast manufacturers shut down, stop, merge, and transfer.

Changes in the end market demand have changed the market position of light source companies and lighting companies. The improvement of living standards has changed consumer demand for lighting products. Consumers' understanding of the brand has changed, which has led to a change in the market position of lighting companies and further promoted the integration of upstream and downstream resources in the lighting industry. Many light source companies have developed downstream and started to produce light fixtures. The light fixture companies have developed upwards and involved light source production. The "chicken and egg" debate in the lighting field in the early 1980s did not end.

LED lighting development will change the lighting industry

The development of LED lighting is known as a revolution in the lighting industry, and its development will certainly have a major impact on the pattern of the lighting industry. Then how will LED emergence change the pattern of the lighting industry? Dou Linping pointed out that it is mainly reflected in the following three aspects:

Lighting industry. The lighting industry is composed of light sources, electrical appliances, lamps, materials, lamp holders, etc. These components are individually composed in traditional lighting. The future LED lighting products will be designed and manufactured according to the LED's light emitting characteristics and characteristics. Its performance is different from that of traditional lighting products. The industrial structure will undergo a very big change, and light source companies and lighting companies will be integrated.

standard system. China Lighting's standard system is in line with international standards. It implements the IEC standard system and is IEC TC34. It is divided into TC34A, TC34B, TC34C, and TC34D according to components, corresponding to light sources, lamp holders, accessories, and lamps. The future changes with the industrial structure. The existing standard system will also change.

Products and markets. LED lighting products have the characteristics of small size, high luminous efficiency, long life, easy control, and many changes. The development space in the lighting field is huge, but the current LED lighting products do not play the characteristics of LED, the basic is the traditional lighting products Reprint. Future products should fully utilize LED's easy-to-control features. LED lighting is an electronic product. Its design, manufacture, and application will be very different from the original lighting products. Products will rely on functionality, fashion, and differentiation to win. The market will make great changes through the close cooperation between companies and distributors and the strengthening of services. Product manufacturing and marketing will all undergo major changes.

Industrial Reform Promotes High-end Lighting Market Demands

In today's market, 2012 is relatively cold for the entire home industry, because the various controls in 2011 are reflected in 2012, so the response is more obvious, whether it is a furniture store or a lighting store sales this year are not too Optimism, but also for the development of the home market and lighting market is also the industry's reshuffle time. From the lighting market point of view, the impact on large, powerful companies is not great, but that this is a good thing, can promote the industry reshuffle, survival of the fittest, survival of the fittest. Therefore, our expectations for the future market are still very optimistic.

Lighting industry marketing model development more than 20 years ago, do light people use the marketing of this most primitive marketing methods, will make a lamp into an industry. For more than 20 years, the lighting industry has grown bigger and bigger, marketing tools have become more sophisticated, the sales network has become wider and wider, and the channels have been built deeper and deeper. However, today, under the background of severe product homogeneity and weak regional differentiation, the lighting industry is at the forefront of change and reshuffling. How can we seize the opportunity to become an important prerequisite for the development of lighting.

Some lighting wholesalers from the initial investment, positioning has been firmly in the high-end line, and created a national lighting company has never tried the layout of the store, creating a lighting division of the regional business model, each floor operating different categories , For example, one floor is dominated by modern (modern decoration renderings); the second floor is operated by crystal lamps; the third floor is European-style (European interior decoration renderings) table lamps; the fourth floor is made of luxury famous lamps. At present, there is no lighting store in Beijing. Use a whole area to make top luxury brands imported from top domestic and foreign top brands.

With the rapid economic development, China's lighting lighting market has good prospects, home lighting industry will truly turn from the era of lighting to the lighting era. With the rapid growth of LED lighting industry, many lighting companies have entered the field of LED lighting. High-tech, large-scale investment, and the post-era trend of the LED lighting market, if blind investment in the LED lighting market, the consequences will be very serious. Although after many years of development, the lighting industry has already formed a professional and systematic logistics system and a modern e-commerce platform. For most lighting companies, creating lighting brands and expanding the market scale has become an inevitable form of rapid development of the lighting industry.