Apple CEO Tim Cook has hinted that the company is studying the possibilities of being involved in virtual reality and augmented reality. If Apple did, what advantages does it have now compared to current competitors? At the beginning of 2016, Apple CEO Cook said in the quarterly conference call that virtual reality is very cool and stressed that he does not think this is a niche technology. But for this technology in the future of Apple, Cook did not talk too much. “Virtual reality technology is really great. We are already and will continue to invest in this field. In the long run, we are optimistic about this technology. We believe that virtual reality is a good thing for consumers and a very Important business opportunities. Therefore, we are investing in this area now,†Cook said. In the interview last week, Cook also said: "I think virtual reality is very interesting and is a core technology." Currently, there is no clear leader or industry standard in the field of virtual reality or augmented reality. Although the Oculus Rift started early in the field, HTC Vive gained more third-party support due to the open software and hardware, coupled with the highly integrated Steam digital publishing platform. Apple iOS devices are now available in some basic virtual reality and augmented reality. For example, the Mattel ViewMaster virtual reality headset can embed a 4 inch or larger smartphone and give users the same virtual reality experience. But it needs to be acknowledged that modern virtual reality and augmented reality are not perfect. Due to the "input delay", this technology will bring some discomfort to the user: when the display image can not immediately respond to user input, the human vestibular system will be plagued by this "input delay". This makes people feel sick and a slight headache. The impact of this input delay varies from person to person. If a person can read a book while sitting in a moving car, virtual reality should not cause such side effects. But for users of seasickness and motion sickness, they may be guilty. On the Google ViewMaster VR page, the list of compatible hardware devices includes Motorola, Samsung phones and iPhones 5S and above. In addition, it also specifically emphasizes that ViewMaster may also be compatible with other latest Android smartphones that are not on the list, but due to the decentralization of Android, it is certainly not guaranteed. But Apple is different. Apple's highly integrated hardware and software can minimize the negative impact of virtual reality and augmented reality. Because Apple has tight control over the sensors in its devices and manages the communication between the sensors and the development SDK, input delays can be minimized. All Apple needs to do is optimize the existing technology. If Apple can use HTC Vive's open source resources for location tracking, the Apple virtual reality ecosystem will prosper. Apple was the first company to bring a personal computer to commercialization, but it did not set standards, and IBM did it in 1981. Apple was not the first company to release an MP3 player, but it did better and eventually won the market. Samsung launched smart watches a year earlier than Apple, but in all respects, Apple's Apple Watch is a more advanced product. Virtual reality and augmented reality The current market environment is just like the wearable devices a few years ago. In the early stage, it took a lot of years of technology and experience to build a popular product. Apple can seize this opportunity like the iPod and iPad. From the words of Apple CEO we can feel that this company is currently looking for this possibility. 76mm Desktop Dot Matrix Printer
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