At the 2010 Guangzhou International Lighting Exhibition, Zhejiang Meidejia Technology Co., Ltd. launched a high-tech, mature and efficient LED commercial and outdoor lighting products, which caused a lot of waves in the industry.

Strategy: Industry extension and efficient lighting business

Zhejiang Meidejia Technology Co., Ltd. is one of the five wholly-owned subsidiaries of Zhejiang Guotai Electronics Co., Ltd.

In October 1987, Yueqing Guotai Electronic Industrial Co., Ltd., the predecessor of Zhejiang Guotai Electronics Co., Ltd., was established. After more than 20 years of painstaking research and meticulous development, the company has made significant achievements in the fields of radiators, aluminum alloy products, acrylic products, etc., and has occupied the leading position in the industry. The excellent quality of the products has been highly recognized by the industry. The company has established cooperation with Skyworth, Midea, Hisense, Haier, Rongshida, Samsung, LG and other well-known domestic and foreign manufacturers to provide parts processing.

With the long-sleeved dance of Zhejiang Guotai Electronics, in 2005, the company's industrial chain value strategy was further expanded, and another wholly-owned subsidiary, Zhejiang Meidejia Technology Co., Ltd. was formally established.

With the increase of national energy conservation and emission reduction, LED has become a pioneer in the new energy lighting industry with a big heat attitude, smelling the huge positive information contained in it, and Zhejiang Meidejia, who has worked hard for many years, like Ganlin, carrying a heat pipe radiator. A series of patented products that have been researching, developing and manufacturing for many years have turned around and invested in LED energy-efficient lighting business.

Core: 20 years of painstaking development of patented technology to do LED

In today's LED industry, it can be described by the fascinating eyes of squandering, and the LED lighting products that are not good and confusing confuse people's eyes. Every enterprise is arguing for its own product advantages.

However, the heat dissipation problem of LED is still a technical bottleneck restricting its development. Through the integration of resources and the advantage of utilization, Zhejiang Meidejia will use the patented research and development of heat pipe heat dissipation technology for many years to solve the heat dissipation of high-power LED lighting products. The bottleneck provides a unique technical solution.

After years of dedicated management and ready to go, the company has accumulated a large number of industry product development, design, manufacturing, sales experience, extensive customer cooperation, and accumulated material for understanding the first-line demand of the market, under the fertile foundation soil, Meidejia In one fell swoop, LED series lighting products such as street lamps, fluorescent lamps, floodlights, floodlights, buried lights, and mirror headlights were introduced.

According to Mr. Shuai Yong, the sales manager of Meidejia, the LED street lamps produced by the company have been rigorously tested and have reached a service life of 50,000 hours. In order to maintain the consistent high efficiency and excellent quality of the products, the company also maintains friendly and tacit cooperation with excellent light source suppliers at home and abroad.

LED is a sunrise industry! Shuai Yong manager said this. In addition to looking at the national macro policy, the development of the sunrise industry depends on the needs of the future society. The company will grasp the pulse of the market and develop new products that are marketable according to changes in market demand. Excellent mature resources make Meidejia have an unparalleled advantage in the field of commercial lighting. At this stage, Meidejia is actively transitioning from commercial lighting to outdoor lighting according to market demand and product advantages.

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Invested 40 million new plants under construction, covering an area of ​​over 10,000 square meters

(Lecheng Town, Shenhai Characteristic Industrial Park)

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Enterprise honor

Development: Unbeaten competition to make a strong LED brand

In the current enterprise competition, talent is the first capital of the enterprise. Whoever has talents has the premise of developing in the competition. The company has more than 100 engineers and technicians, of which master's and engineering technicians account for more than 12% of the total number of employees. It is the decisive factor for a company to be invincible, and it is also the consistent belief of the company.

Ma Yun of Alibaba once concluded that the competition of modern enterprises is the competition of business models, which is related to the development direction of enterprises. The marketing team is about efficient and rapid growth of the company. Meidejia breaks the routine, so that agents not only sell products, but also let them participate in the management of enterprises, and regard partners and agency partners as strategic partners, which not only wins the wide recognition of agents, but also Enterprises have more direct understanding of the needs of the first-line market and provide strong support. Timely and efficient information feedback coincides with the company's strategy of developing according to the market.

Vigorously promoting low-carbon, high-efficiency and energy-saving products, it has great practical significance and far-reaching social impact. Low-carbon energy-saving and green environmental protection are the key national and national projects promoted in the future, and are also followed by Zhejiang Meidejia Technology Co., Ltd. The direction of development.

When talking about the future planning of the company, Shuai Manager firmly said with confidence that the company will achieve coverage and application of more than 60% of prefecture-level cities in China in 2010, and in 2011, it will form certain brand influence, popularity and added value in the industry. In 2015, we built a first-line LED brand.

With strong comprehensive strength, I believe that Meidejia will become a strong brand in the future LED lighting market.

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