The first season of the new product recommendation fair in Huari New Era Spring Festival ended successfully
In early spring, as the earth awakens and nature comes back to life, Huari kicked off its 2018 marketing campaign with full energy and enthusiasm. March became a month of excitement, innovation, and strong business momentum across Zhejiang Province. Dealers from all regions were eager to place orders, and the event was widely covered by the media, marking a successful start to the year.
The first event of the season was nothing short of spectacular. From March 5th to March 8th, Huari hosted a series of highly anticipated order meetings and product showcases that captured the attention of dealers and industry partners alike.
**Scene 1 – March 5: Anji Launch**
On March 5, Huari held its Spring & New Era New Product Exhibition in Anji. Nearly 100 dealers attended, showcasing the company’s latest refrigerator models, which were praised for their innovative design and practical features. To make the event more engaging, Huari added interactive elements such as "golden eggs" to enhance the experience between the brand and its partners. The first district's order meeting exceeded expectations, setting a strong tone for the rest of the campaign.
**Scene 2 – March 6: Strong Momentum**
The second district’s order meeting continued the success, with orders surpassing targets. Jin Weihai, the three-zone manager, emphasized the company’s commitment to deepening cooperation, improving market support, and boosting brand visibility. With confidence and determination, Huari aims to grow stronger in the competitive home appliance market.
**Scene 3 – March 8–20: A Special Festival**
March is not only a season of renewal but also a time of celebration. During the Jinhua Order Fair, which coincided with the annual Goddess Festival, Huari honored female guests with flowers and chocolates, expressing sincere wishes for a joyful holiday. Regional Chief Li Jun shared his vision for 2018, highlighting the company’s strong performance in the first quarter and its plans for future growth.
**New Products & Innovation**
During the fair, Yu Dongtao, Director of the Marketing Department, provided an in-depth explanation of the new products launched in 2018. His professional insights and passionate presentation sparked great interest among dealers, who offered valuable feedback. This collaboration reinforced Huari’s belief in long-term success through mutual effort and innovation.
**Leadership Insights**
Sun Minhua, Deputy General Manager of Huari, engaged in live discussions with dealers on how to seize opportunities in the new year. He highlighted key trends such as market recovery, urbanization, and consumer upgrades. Dealers expressed strong support for these strategies, showing their willingness to align with Huari for mutual growth.
**Dealers’ Reactions**
Anji dealers praised the company’s marketing policies, feeling confident about the upcoming season. Wenzhou dealers placed large orders after inspecting the new products, expressing hope for faster supply. Ningbo dealers looked forward to quicker product launches, aiming for greater brand influence and market share in both China and Japan.
As March came to a close, Huari and its partners embraced the spirit of spring, ready to drive the home appliance industry forward. With passion, innovation, and strong collaboration, the future looks bright for Huari and its business partners.
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